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Posts Tagged ‘small business’

Check out not just the news story, but the video for Twice that headlines this article.

TGtbT.com thinks all ways of "passing it on" whether consignment, buy-outright, or charitable thrift,  are great!While Twice is just another player in the fast-growing field of “ship it to us” resale vendors on the Internet, what I find most interesting is

how the word “consignment” is now a POSITIVE

word, rather than a negative. Witness how (more…)

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Too Good to be Threw helps your consignment shop thriveIf you have a consignment, resale or thrift shop, or if you manage one, or if you DREAM of having such a shop, tell Santa (more…)

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Video's the way to go: Ask SantaMaybe you should ask Santa for a video camera for Christmas, if you want to make your consignment, resale, or thrift shop

shine online.

Then all you have to do is find an eleven-year-old elf to help you edit and publish!

Some resources that will have you ready to produce videos for your business:

Vertical Response’s suggestions

No video camera? You can still (there’s a pun there) make a video!

How video is important not just online, but in your store

And some examples you can learn from, from our industry peers:

Furniture Consignment

A video for a shop contest and a fun “10 tips” video

A collection of ideas Auntie Kate posted about videos

And even a nice, polite way to tell donors how to donate to a NFP thrift shop

Santa the Photog illustration from here.

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Why not turn the tradition of year-in-review holiday letters, usually sent from one family to another, into

holiday greetings from your shop?

 (click the graphic to see ALL the Holidays in Resale ideas on the TGtbT.com Pinterest Board)

You could use such a letter as:

  • Your holiday greeting in direct mail (consignors, sellers, donors, customers, business neighbors)
  • A month-long bag stuffer
  • As the contents of your “take-one” baskets around the shop
  • As your check enclosure in December and/or consignor check mailings
  • A Get-To-Know-Us handout to new suppliers for at least the first 3 months of 2014!

Play around with the idea… wouldn’t it make your perceived business image a lot more local and friendly to your clientele?

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santaonmoonBitter truth. Fewer shopping days, this year, between Thanksgiving and Christmas. That means folks will be even more harried than usual, and less likely to take the time to visit your shop. So make your shoppers so happy, they’ll think you’re Santa. Or that you hung the moon. Or both.

Here’s some off-the-mall ideas (more…)

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