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Does your logo look good on a t shirt?This article is from gaspedal.com, which I read religiously. I’d link directly to that web site, which is Internet Polite Etiquette, but they seem to having some issues today. But do visit, and get their emails… they always make me think about how ideas can be adapted to the resale and consignment industry.
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How to Create a Useful Logo

A great logo is worth (more…)

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Not particularly the announcement I’d make, but you get the idea.

What do you do if you can’t easily and quickly make a page on your web site (or goodness gracious, don’t even have a web site for your consignment, thrift, resale shop!), but

you have something you really want to tell folks

MORE folks than just (more…)

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“I don’t see much sense in that,” said Rabbit.

“No,” said Pooh humbly, “there isn’t. But there was going to be when I began it. It’s just that something happened to it along the way.”

Does your business plan look like the Hundred Acre Wood?When you started out, you had a mind map for your business. It seemed like such a straight-forward business plan. But now, your strategy for your consignment shop, buy-outright boutique, or not-for-profit thrift store more closely resembles the Hundred Acre Wood rather than a treasure map. Diversions (Tigger’s Bouncing Place) and reactions to past conundrums (Where the Woozle Wasn’t) are taking up all your brain’s territory.

Did, as Winnie said, something happen to your plan for success along the way? If so, you may want to do a little terrain-rearranging.

If you love the “real” Winnie the Pooh as much as I do, there’s a wonderful interactive map (from which our illustration was borrowed) at Return to the Hundred Acre Wood.

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Think of all the good your shop does for your community:The good consignment, resale, and thrift shops do in their communities

  • You collect items which, while unsalable in your business, are useful and needed in various charities around town. Quite possibly you even donate your time, sweat, and gas money delivering these items around town.
  • Perhaps you maintain consignment accounts whose proceeds go directly, as cash (always needed!) , to charitable causes. Perhaps you actively seek out non-profits to partner with in this way.
  • You donate door prizes and silent auction items and things for goodie bags to charitable fundraisers. Maybe you take out ads in the Band Boosters program or give the local theater group some costumes and props.
  • Unsold items are carefully sorted by you for donation where they will do the most good.
  • You donate space and your traffic to the Pep Squad booth selling Christmas wrap, the Girl Scouts with their cookies, the animal shelter with their hug-a-pup event.
  • Your provide a sales outlet for handmade crafts from the assisted-living crafts programs or a venue for the community college’s interior design classes. Maybe you do presentations on entrepreneurship at a local school or give a “dress for success” show at the women’s resource center.
  • You donate a portion of sales proceeds from various events (bag sales? dollar racks?) to local non-profits.
  • You provide X jobs for the community and plow back $Y into your community…a substantial figure, when you count consignor/seller income from selling through you, salaries, rents, local business supply purchases, on and on…)

Do you get full value from the good you do in your community?

Do you publicize your good deeds and the helping hands you extend to a broad spectrum of local assistance?

It’s one thing to donate clothes to a church’s free clothing pantry or to give $1 per bag sold at your bag sale to the emergency shelter. It’s another thing to let your marketplace know that you are fully vested in, and active with, people helping people right here at home. That, when they patronize your business, they are taking part in a network of loving concern that reaches not only their lives, but their neighbors’ as well.

Think of it this way: when you let people know that you’re doing good, you’re inspiring them to do the same.

Toot your horn. Modesty only becomes those who sit back and don’t do anything to interweave their lives with others’.

Be bold in declaring that when folks do business with you, it benefits not just them, but also your community. Step up and say

“We step up and we thank YOU for doing the same by dealing with us.”

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Tara brought a new way of communicating a very important concept to Sharing, the TGtbT discussion board for resale professionals, the other day.

I’m a details person, meaning I like all the details to be done and done right. HOWEVER, I don’t have time to take care of every detail myself. Because payroll is a difficult one for me, I hire that one out and take care of the ones myself that are inside my “talent circle”…things I’m good at, that I can handle quite well myself, and that focus my physical, emotional, and mental energy in a way that makes me have MORE energy, not draining me of energy (like payroll and acct’ng stuff does).

Is it an expense I could get rid of? Yes. But at what cost?! In the beginning years of my biz, I wouldn’t have “splurged” on such a thing. Today it is a necessity to hire out some things that deplete me or just eat up my time, taking me away from the things that ONLY I can do. Hope that helps!

I love that phrase, talent circle…and even more, I love the concept. Why, indeed, do things that drain you of energy? Farm them out to someone who does it better and with more ease than you do, and spend your energies doing what YOU do BEST. When you are free, time-wise, mentally, imagination-wise, to do what you do best… you earn the right (and you are free to earn the cold cash) to hire someone to do what s/he does best, to take the load of onerous tasks off you.

I might even recommend that some things ARE worth “splurging” for, even in the beginning when money seems in short supply.

How many consignment and resale and even charitable thrift shops (with their supportive corporate boards), have not reached their potential, or even totally failed because they didn’t focus on their circles of talent, but instead slogged through the sucking quicksands of things they were not good at/ hated/ held them down from soaring to the heights of their true talents?

Tara owns Born Again Resale & Consignment in Idaho.
 

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