Can You Clean Closets? Or re-do a family room in an hour?
Of course you can. You have, by dint of being a resale shopkeeper, a talent that you might not even realize others don’t. The ability to see what people need to clear out, how to use what you have to make life simpler and more rewarding.
So why not take your talent and turn it into a social media storm, a shop business uptick, and a whole lotta fun all at the same time? (Not to mention the press release possibilities!)
1- Create a social media storm on your most-productive social media channel(s):
Show Us your Messy Closet!
Post a pic of your Pitiful Family Room!
2- Invite them to post pix of their sad situations as interaction on your social media. Comment on every entry.
3- Choose one of the entries as the winner. You can do this by allowing folks to VOTE in your shop (Post a pic of the situation, give each customer a token to deposit in a jar) to get folks in and to also alert shoppers to follow you on social media, running a social media contest (personally I think this would be overkill on top of the photo entries, but…), or simply with your infallible social media radar: which entry looks like it would yield the most dramatic Before-&-After photo/ post result?
4- Go there, do it. Seriously. WITH an eye out for marketable results, such as “Do you really need 8 pair of black heels? Pick the ones most flattering/ comfy, consign the rest” or “The room NEEDS a study corner with a good desk lamp and a pop of color, which we’ve grabbed from our inventory at OurShop” Take LOTS of photos, way more than you think you’ll need.
5- Post before, during, after photos on your blog over the course of a few days (NOT only on FB, but on your blog so you can refer back to this event every 4-5 months!) to show how YOUR business can help your followers/ fans/ readers/ customers live a better life. Think “reality show”: Make it personable, show your interaction with the winner, do a little conflict (“But that’s the lamp my aunt gave me! I wore that dress on my first date with my husband!”) resolution. By
clearing out, paring down, recycling, and shopping resale
you’re entertaining, educating, and showing folks that they can, in the words of HowToConsign.com:
ReSell * RePlace * ReJOICE!