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Posts Tagged ‘social networking’

Your web site. Your Facebook cover photo. Your blog. Your profile picture, Instagram, Pinterest, Twitter, business card, media ads, TV commercials, Tshirts, garment tags, trade show, charity auction signage… how many places could YOU put

a picture of your shop?

Lots, huh?

Nice photo, huh?But rather, umm, boring?

But won’t that be boring?

Not if you make your photos POP.

Play around with your consignment shop photo, says TGtbT.com

Click to see the variations larger.

Done on your phone with the Prisma app. Take some time and explore it (you’ll have to find how-tos with your search engine. Don’t get me started on why app makers don’t tell you how to use the darn things.)

The results are artsy enough to print out on some nice paper and frame in your dressing rooms. Never hurts to remind folks just where they are. For example, here’s my fave:

My favorite Prisma result.

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Unused props in your back room can help your social media

Take advantage of your camera to build your social media. Click, to see all the tips TGtbT.com has to make your business be all you dream it can be.

Building a collection of your own photos is a great thing to do. Here’s one Julie snapped, when she bought a truck load of mannequins.

After all, we all have cameras in our pockets (or at least at the counter!) these days.

Imagine how

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Can You Clean Closets? Or re-do a family room in an hour?

Use a mess to CLEAN up with this resale promotion from TGtbT.comOf course you can. You have, by dint of being a resale shopkeeper, a talent that you might not even realize others don’t. The ability to see what people need to clear out, how to use what you have to make life simpler and more rewarding.

So why not take your talent and turn it into a social media storm, a shop business uptick, and a whole lotta fun all at the same time? (Not to mention the press release possibilities!)

Here’s how:

1- Create a social media storm on your most-productive social media channel(s):

Show Us your Messy Closet!

Post a pic of your Pitiful Family Room!

2- Invite them to post pix of their sad situations as interaction on your social media. Comment on every entry.

3- Choose one of the entries as the winner. You can do this by allowing folks to VOTE in your shop (Post a pic of the situation, give each customer a token to deposit in a jar) to get folks in and to also alert shoppers to follow you on social media, running a social media contest (personally I think this would be overkill on top of the photo entries, but…), or simply with your infallible social media radar: which entry looks like it would yield the most dramatic Before-&-After photo/ post result?

4- Go there, do it. Seriously. WITH an eye out for marketable results, such as “Do you really need 8 pair of black heels? Pick the ones most flattering/ comfy, consign the rest” or “The room NEEDS a study corner with a good desk lamp and a pop of color, which we’ve grabbed from our inventory at OurShop” Take LOTS of photos, way more than you think you’ll need.

5- Post before, during, after photos on your blog over the course of a few days (NOT only on FB, but on your blog so you can refer back to this event every 4-5 months!) to show how YOUR business can help your followers/ fans/ readers/ customers live a better life. Think “reality show”: Make it personable, show your interaction with the winner, do a little conflict (“But that’s the lamp my aunt gave me! I wore that dress on my first date with my husband!”) resolution. By

clearing out, paring down, recycling, and shopping resale

you’re entertaining, educating, and showing folks that they can, in the words of HowToConsign.com:

ReSell * RePlace * ReJOICE!

Save

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Instagram prop for your consignment shop! This is my friend Bill. He’s standing outside the Historical Society of Sarasota County‘s 1902 church, and the promoters of a visitor attraction, Tour de SRQ, have offered him and his buddies the loan of an Instagram-reminiscent photo frame.

Win win! Bill gets something to post on his social media graphic and Tour de SRQ gets promotion via his friends’ “shares” as well as a web-site-worthy snap for their own PR.

Might be the start of a great prop for your consignment or resale shop!

How to, from Kate: Get a personalized digital file from various Googled sites (around $12), then take it to your local print shop to get the actual frame printed on foam board or Coroplast┬« and cut out (prices vary). Or better yet, find a LOCAL printer who’s hip to social media and who can do it all in one stop for you.

Save

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Green Eileen used-clothing storeIf you’re a womenswear resale or consignment shop, no doubt you’ve encountered Eileen Fisher clothing. Simple, timeless, well-made (I have a favorite tank top that’s at least 20 years old and still looking fresh and elegant!), it’s a hit with fashionable customers.

But did you know that Eileen Fisher also sells used

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Moving an Elf on the Shelf around

your resale, thrift or consignment shop during the holidays can be a fun promotion, enhance your shoppers’ exploration of your shop, lead to merriment and make your social media lively, loving… and local.

Along with simply moving the elf, you could

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TGtbT.com uses Pinterest to prompt resale shopkeepers to visit the Products for the Professional Resaler Shop online.If your shop doesn’t already use Pinterest, I suggest that you start using it NOW.

It’s free as of this writing, it’s easier than Facebook or your blog, it’s quick… and you don’t even need to constantly come up with fresh ideas! When you don’t know what (more…)

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