Are you turning your Facebook customers OFF with your postings? We talked about this in yesterday’s post. The article we were looking at is 5 No-No’s from Vertical Response.
Posts Tagged ‘starting a consignment shop’
Yes-yes’s for your consignment or resale Facebook page.
Posted in economics of resale, Shopkeeping talk, tagged advertising, customers, resale shopkeeping, small business, starting a consignment shop, web on September 25, 2013| 2 Comments »
But you know me. Little Miss Sunshine.
Acknowledge in public, solve in private.
Posted in Shopkeeping talk, tagged profit, resale shopkeeping, starting a consignment shop, web, word of mouth on September 24, 2013| 5 Comments »
Pithy point for all retailers, ESPECIALLY us consignment, thrift, resale shops, about Facebook convos. Even the negative comments. Thanks, Vertical Response.
Read more about Facebook No-Nos. Pay attention to #5 lest you (more…)
It’s never too early for Halloween.
Posted in economics of resale, Shopkeeping talk, tagged advertising, Halloween, holidays, merchandising, resale shopkeeping, starting a consignment shop on August 16, 2013| 3 Comments »
Stir up profits with Halloween for Resale Shops, a TGtbT.com Product for the Professional Resaler
Consignment, resale, and thrift shopkeepers are often AGHAST when the “real” stores start marketing Halloween in August.
But here’s the consumer news straight from the consumers’ mouths.
Getting MAJOR attention: My HowToConsign Pinterest posts here (and even my TGtbT Pinterest Board here) from regular folk. As is my aimed-at-shoppers free PDF at HowToConsign.com about costumes. You know what that means.
They are looking forward to Halloween!
Yes, in mid-August.
See why Halloween is THE most important holiday on the resale calendar. Ignore or delay at your own peril! (Sounds of ghostly cackling, off-stage.)
Make Halloween a major money-maker in your shop with this Product for the Professional Resaler. If this advice doesn’t raise your shop’s profile in your community year-round, I’ll eat my witch’s hat.
I made you a sign
Posted in I've been meaning to tell you, Shopkeeping talk, tagged resale shopkeeping, starting a consignment shop, success on August 11, 2013| 2 Comments »
Being a shopkeeper is not all fun & games. And sometimes, things can get to you.
So I made you a sign. Stick it somewhere you can see it, for when you need it.
Biting the bullet: Really, shopkeeper?
Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged daily operations, small business, starting a consignment shop on July 16, 2013| 1 Comment »
To “bite the bullet” is to endure a painful or otherwise unpleasant situation that is seen as unavoidable, or to accept something difficult and try to live with it. Another definition: Accept the inevitable impending hardship and endure the resulting pain with fortitude.
I heard (that is, read on social media, which is kinda the same thing) a consignment or resale shopkeeper say she’d bitten the bullet, referring to making a business plan. Really? Enduring the resulting pain with fortitude? How’s about
looking forward to a better, easier, more pleasant way
to run her business?
Another resale shop owner emailed me saying she’d “finally bit the bullet” and anted up the less than $1/week to have her shop listed with her peers on HowToConsign.com’s Resale Directory and Zoomable Map. Really, enduring a painful situation seen as unavoidable? I’m glad I’m “unavoidable” but if joining the resale community for less than two bits a day is painful, she must not have been paying attention to the 15 years or so that I’ve been using the Internet to spread the word about how to have a successful shop. Yikes.
Come on girls, let’s buck up! Doing what’s good for your business, so that you can do what’s good for yourself, your family, your finances and your community, should be
imbibing the champagne
(or nonalcoholic beverage of your choice.) After all, you deserve a toast for furthering the future of your shop…
Look for the celebration of your career, not the misery!
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