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Posts Tagged ‘starting a consignment shop’

Tara brought a new way of communicating a very important concept to Sharing, the TGtbT discussion board for resale professionals, the other day.

I’m a details person, meaning I like all the details to be done and done right. HOWEVER, I don’t have time to take care of every detail myself. Because payroll is a difficult one for me, I hire that one out and take care of the ones myself that are inside my “talent circle”…things I’m good at, that I can handle quite well myself, and that focus my physical, emotional, and mental energy in a way that makes me have MORE energy, not draining me of energy (like payroll and acct’ng stuff does).

Is it an expense I could get rid of? Yes. But at what cost?! In the beginning years of my biz, I wouldn’t have “splurged” on such a thing. Today it is a necessity to hire out some things that deplete me or just eat up my time, taking me away from the things that ONLY I can do. Hope that helps!

I love that phrase, talent circle…and even more, I love the concept. Why, indeed, do things that drain you of energy? Farm them out to someone who does it better and with more ease than you do, and spend your energies doing what YOU do BEST. When you are free, time-wise, mentally, imagination-wise, to do what you do best… you earn the right (and you are free to earn the cold cash) to hire someone to do what s/he does best, to take the load of onerous tasks off you.

I might even recommend that some things ARE worth “splurging” for, even in the beginning when money seems in short supply.

How many consignment and resale and even charitable thrift shops (with their supportive corporate boards), have not reached their potential, or even totally failed because they didn’t focus on their circles of talent, but instead slogged through the sucking quicksands of things they were not good at/ hated/ held them down from soaring to the heights of their true talents?

Tara owns Born Again Resale & Consignment in Idaho.
 

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Ever wonder why people don't consign with you?

Yesterday, we discussed (well, I discussed…have you added your thoughts there yet?) 5 things your consignor won’t tell you.

Now, 5 things your NON-consignor won’t tell you.

Ever wonder why (more…)

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One of the most common questions I was asked at Conference was actually from those attendees who hadn’t yet opened their shops. “How do I let people know I am opening before I’m open?” Here’s what I replied, which even if your shop’s been open a good long time* might be a brainstorm for business:

Start a blog. As a diary of your opening.

Let others in on your dreams...they'd love to help your consignment shop succeed!

Don’t know where to start with a blog? Here. Advice and a Product for the Professional Resaler!

Let your readers help you choose a font for your shop name, a color for your walls, and anything else you’d like an opinion on.

Post (in-focus, captioned, non-date-stamped) photos of what you’re experiencing. From the bare bones of your new location to your leasing agent toasting you in champagne in the local watering hole. From your nephew lugging in racks to your Grandma polishing the mirrors. The overloaded van and the mess you’ve made of computer cables.

Gain good-wishers before you even open.

Everyone loves to peer in on other people’s lives. Witness the reality TV trend. Build yourself a following, a batch of folk who have a STAKE in your success.

Show yourself as a REAL person. Show your vulnerabilities, your concerns, your goals and ambitions. Let your viewers follow your journey.

Let them HELP you.

Need a French Provincial desk to serve as your sales counter? Let them tell you where you might find one. Ask if anyone knows where you can find some slub-silk drapes for your dressing rooms or which newspapers they read. Wanna fill your under-construction windows with glossy shopping bags from classy stores or need a wing-back for your husband chair? Chances are, your audience can help guide you. Heck, they might even be TICKLED to give you just what you need. I got a 4 x 8 foot Parsons table that way… she was thrilled to be rid of it, I used it for 20 years.

Of course, you’ll print up business cards saying “Follow our journey from dream to the best consignment shop in MyTown” and hand them out all over village/town/city.

That’s a LOT more interesting to the recipients than “Opening Soon.”

And just think. A few weeks after you open, you can have a party for your blog followers, to thank them for their support…and of course, to have yet another occasion to point out the community support your new shop has. And to build a core group of advisers to whom you can go, as the months and years pass, for their opinions and support. All this, just with an online “diary”… AKA blog. You can even set up your blog to post automatically to your social media… and then you can repost and repost until everyone who follows you is drawn into your “journey.”

Your cheering section. Everyone needs one (or more) of those!

* This type of “event” diary on your blog also, natch, works for shops which are open but see the value in bonding, in a conversation, with new, old, “best” customers. Let them follow your progress as you plan an event, train a new staffer, even do what (to you is) a mundane task, like developing and installing a new window display. It doesn’t need to be elaborate…3 to 5 photos with good captions could do it. Be their “reality” show, and you’ll reap enthusiasm and friendship!

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The world is so full of a number of things,
I’m sure we should all be as happy as kings
.

WE should all be as happy as kings.Take, for example, (more…)

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Too Good to be Threw'a Wacky Wednesday Giveaway for consignment and resale shopkeepersIt’s Wacky Wednesday once again. A free giveaway for consignment, resale, and thrift shop owners/ managers.

And this week’s thought-provoker, which I think will get you reflecting (more…)

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