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Posts Tagged ‘success’

Pix worth SO much more than a thousand words….

Posted in Shopkeeping talk, tagged , , , , , on January 5, 2015|

Like TGtbT.com on Facebook image

I’m not a graphic designer… just wanted to show you a few creations I did online.

Always wanted to learn how to make incredible graphics for your resale, thrift or consignment shop… but didn’t know where to start?

Using graphics to get quick messages across is the social media, online way to communicate… but perhaps you don’t feel you can do it? Trust me, you can. And in less time than it takes to post a boring picture, you can create one that looks professional and is memorable.

A consignment/ resale/ thrift shop sidewalk sign

Make signs or add words to a photo… you can do it!

Try Canva’s Design School lessons. Much of what they teach is useable in any graphics program, not just theirs. Give yourself a half-hour every evening to complete a lesson, and soon, your pix will be worth, maybe,

an extra thousand bucks in business!

 

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Think Piece: Authenticity and Story-telling

Posted in Shopkeeping talk, tagged , , on January 1, 2015| 2 Comments »

An article in The New York Times on “brand authenticity” has me thinking about consignment and resale shops and the Shop Local campaigns.

Here’s the ending quote on a discussion of what authenticity means to the consumer, and I think it sums up what we, as shopkeepers, could take more advantage of than we perhaps do:

“It’s storytelling,” Ms. Bédat says. “It’s people getting to feel that connection and wanting to be part of it.”

What kind of story could YOU tell about your business? For example, the shop I founded will have its 40th anniversary in 2015, and here’s the building’s local history:

Now that’s something people would value: authenticity, time-honored, heritage… what is it about YOUR shop that would make potential clients feel that they’re dealing with, perhaps, an artisanal or traditional part of their local area? Participating in a time-honored “rite” of your community, affecting the well-being of your town?

Are you telling YOUR authentic story?

Read The New York Times article.

How your shop can promote… locally… shopping local.

Top 10 Reasons to Shop Local. And to Shop Resale, natch.

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Create a New Year’s gift to clients that’s a business booster too!

Posted in I've been meaning to tell you, Shopkeeping talk, tagged , , , , , on December 17, 2014|

Be yourself on purpose. That's why you should shop consignment and resale, says AiuntieKate.wordpress.comStarting the New Year off right: Most everyone resolves to get organized every year. And as resale shopkeepers, we each resolve to make the coming year better, profit-wise, than the last. Here’s an idea that’s easily done and can suit every type of shop, fromthe most elegant to the most down-home:

Help your customers keep their homes organized and clutter-free.

You can share tips in SO many ways, most of which cost little, ALL of which might motivate both your suppliers and your shoppers to become regulars at your business. You can use short tips in your social media, create graphics to use on Pinterest or Instagram, write blog posts (or start a series of organizing posts called, maybe, Mess-less Mondays?) or even write a booklet to hand out in your shop as a New Year’s gift or gift with purchase. You can even add ongoing tips to your shop’s mobile app or text them out, use tips as a broadcast email, or publish an e-book!

It’s easy… all you need are some tip resources to pick and choose from and an eye towards creating tips which show your shop’s personality and which help your audience to stay clutter-free with the services your shop can provide!

Here’s over 1000 tips, chosen especially for those who love resale and brought to you by the Professional Resale Shop Sponsors of the Resale Shop Directory.

Save

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How to get the best ROI on your consignment shop’s social media

Posted in economics of resale, Shopkeeping talk, tagged , , , , on December 8, 2014|

Remember yur ROI when investing in social mediaHow much time do you spend

creating posts on your social media? And how much return on investment (ROI) do you get for all that work?

It’s disheartening, I know, to (more…)

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The perfect holiday gift for your favorite customers

Posted in Shopkeeping talk, tagged , , , , , , on December 6, 2014|

Give a “best customer” gift that ANY of your favorite shoppers or suppliers would love!

holiday potpourri dandee-designs

Instead of cookies people don’t eat? Christmas aroma on your stove. Great “favorite consignor/ customer” gift… that also becomes great word-of-mouth during her holiday parties about the great shop she can recommend! (Success is smelling sweet!)

Photo from, and “recipe” at here. Don’t forget to make a header card that is branded to your business!

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