Posts Tagged ‘web’
Twist those words.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, web on February 27, 2014| 2 Comments »
Is that graphic you want to use… legal?
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, web on February 6, 2014| 1 Comment »
You’re creating a page on your consignment shop web site. Or adding a graphic to a Facebook post, or trying to illustrate a blog entry.
Where do you get an image that will motivate your viewers to read… and more importantly (since everyone can copy-&-paste just about anything)
when is it legal
to use? Here’s (more…)
Selling the piece without sounding like you’re selling it
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, Twitter, web on January 30, 2014|
If you struggle to come up with good copy for your consignment shop’s social media, web site, blog or media advertising, here’s a good article to read.
Although the post is written for craftspeople rather than resale shopkeepers, it’s got
5 Tips for Writing Better Product Copy.
If you have some tips or triumphs to add and share, we’d love to hear them in the comments!
How people find you on line.
Posted in Shopkeeping talk, tagged resale shopkeeping, selling, small business, web on January 22, 2014|
Your goal with all of your online marketing efforts should be to create and promote content designed to (more…)
The Gentle Art of Conversation: Consignment Version
Posted in Shopkeeping talk, tagged consignors, customers, success, web on January 9, 2014|
“You never get a second chance to make a first impression” is a truism that is majorly important to consignment, resale and thrift shops.
What impression is your business making on first (and all) contact?
In person, we do a lot to make our “look” suit our style of shopkeeping. But what about our Internet “voice”… our web site, our blog, our mass emails, and Facebook updates?
Here’s a few examples I’ve saved for you of how to get your business personality across. Take a look and see if you don’t feel connected to the real-life folks running these companies. Hey, you might even find yourself smiling… always a good thing, if you can
get your viewers smiling at the thought of your company!
First, an email entitled Our First Ever Bag Sale. Gets their personality across.
Next up, a video on how an online consignment business works. This reassures viewers that this business is organized (stuff won’t go missing!) and super-clean. The same company (since sold to another company) did a great Moving-Day video and an intake specialist shows some common NTY reasons.
And last, a blog entry that manages to teach and endear the business at the same time. The subject? Girl Math.
Tell us how you
turn your conversations into conversions
in the comments below, or share some examples you keep for inspiration:
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