Pithy point for all retailers, ESPECIALLY us consignment, thrift, resale shops, about Facebook convos. Even the negative comments. Thanks, Vertical Response.
Read more about Facebook No-Nos. Pay attention to #5 lest you (more…)
Posts Tagged ‘web’
Acknowledge in public, solve in private.
Posted in Shopkeeping talk, tagged profit, resale shopkeeping, starting a consignment shop, web, word of mouth on September 24, 2013| 5 Comments »
How often to send emails to your shop’s list.
Posted in Shopkeeping talk, tagged email, resale shopkeeping, small business, web on September 22, 2013| 4 Comments »
Good article on how often you can send emails to your mailing list without annoying them. And how many of these emails can be direct sales pitches without turning your followers off? The author (more…)
How to write for all your Internet “billboards”
Posted in Shopkeeping talk, tagged advertising, blogging, Facebook, resale shopkeeping, Twitter, web on September 14, 2013|
Used to be, you had to rent a billboard, buy a display ad, pay for air time on the radio and TV. Well, you still need to do all that, but many consignment, resale and thrift shopkeepers are relying heavily on social media, email, and their web sites or blogs to carry the largest share of their out-of-the-store salesmanship.
But crafting a message that will mean something on each of the platforms can be confusing. Here’s Vertical Response’s infographic to help you!
Like the info? Share it or like it below if you care to… it would be nice of you!
Is this any way to talk to your friends?
Posted in Shopkeeping talk, tagged Twitter, web on September 5, 2013| 1 Comment »
Back in the good old days, our tender eyes were protected from bad words with loads of typographical symbols like
Get the %#%& outta my face, you *%#^#
and we all understood that.
But now, that most useful of stand-in symbols, the #, has become so much more than a “clean” way to cuss.
Now it’s a way to shout
Hey hey, over here! Look at me!
which, well yeh, you’d do in a crowded train terminal or if your frat house party guests are getting over-beered. But to friends, fans, followers of your personable, charming resale, consignment, thrift shop?
Not so applicable, to my mind. Here’s what one shop wrote to go with a photo of, I assume, some shoes they got in. Note: the shop is not located in any of the metropolitan areas entered.
#Delman #Shoes #wedge #laces #leather #style
#platform #fashion #NYC #LosAngeles #Chicago #Miami #LasVegas
I don’t think it’s wise to forget that the first word in social media is social, not media. Posting keywords instead of a human-to-human sentence or two says to me “%$$#^& I don’t wanna talk to you, all I care about is Ya gonna buy these or not?”
Treat people as people, not as mindless hashmark consumers. Just my opinion.
Inspiration in desk piles.
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping, Twitter, web, word of mouth on September 1, 2013|
I’ve been spending the holiday weekend going through and actually DOING SOMETHING ABOUT all the notes and catalog pages and so on on my desk. (Yeh, I know, I’m a bundle of laughs and a real party animal, aren’t I?)
In amongst the October 2012 notes and the Christmas craft ideas yanked from a 1996 magazine (none of which I have felt moved in the past 17 years to do) were a couple of gems. Here’s one.
A customer of a consignment or resale or thrift shop wrote (somewhere, who knows? I take lousy notes)
How many times have we come out of [Shop Name] doing the happy dance!?!
Would this not be a terrific photo op for YOUR shop? Seize the opportunity, when you have an excited and happy customer in front of you, to get her to pose, in front of your shop, with her purchase on/ in a bag/ on a hanger/ on the mover’s dolly, while dancing/ jumping/ cartwheeling in joy?
Hopefully, your shop name’s in the picture too, but if not, just add it with Picmonkey or Ribbet or whatever.
Think how many ways you can use this:
- As a Facebook entry
- In a Facebook Album: Our happy customers!
- Twitter, Instagram, Google Plus, all those sites
- As a photo in your entry or on your shop’s community bulletin board
- On your blog (as a category!)
- On your web site
- In a slide show for your web site, a commercial* for your shop
- As a print ad
- As an uploaded photo on your Yelp etc reviews
Heck, you could even invite the year’s Happy Shoppers to a brunch event in your shop one Sunday to thank them! Talk about word of mouth!
* Ask a photographer friend about model releases.The Blog of
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