Feeds:
Posts
Comments

Posts Tagged ‘web’

Seriously, that all you wanna say? That your consignment shop is overpriced?

Posted in Shopkeeping talk, tagged , , , on July 9, 2013| 5 Comments »

It just stuns me, sometimes, to see how consignment, resale and thrift shops misuse their social media. Case in point, this Facebook collection of posts (more…)

Read Full Post »

I get lots of good news. Which I can’t share.

Posted in Shopkeeping talk, tagged , , on July 5, 2013| 2 Comments »

You might recognize one of my email addresses on your consignment, resale or thrift shop’s e-mailing list. I love to hear about what’s going on in your businesses and how you’re “talking” with your followers/fans/friends, and I love getting your consumer news in my email in-box. Especially because many times, my “correspondents” have won an honor…

not just “Best Consignment Shop” but more & more, “Best Fashion Boutique” or “Best Furniture Store”

or the like. As in, best even when compared to the “real” stores, those new-merchandise retailers with massive advertising and marketing budgets. Isn’t that incredible… that a local, small (miniscule, often) business gains the loyalty of a marketplace and beats out the Big Boys. Kudos to all of us!

This is all wonderful. But (more…)

Read Full Post »

Start your Facebook Group Page for your consignment or resale shop now!

Posted in 5- Minute Fixes, Not-for-Profit Resale, Shopkeeping talk, tagged , , on July 3, 2013| 8 Comments »

Professional Resalers help each other with info from Too Good to be Threw

Click to see TGtbT on FB!

Many resale shopkeepers enjoy industry discussion groups on Facebook. They love to have a place where their ideas, comments and opinions are not the stuff of general knowledge.  It’s a place to discuss ideas, develop strategies, and even to learn something new.

[V]ery few businesses are doing something special with their presence on Facebook – I am sure you find the same thing with the pages you follow. Everyone seems to be doing the same thing, or saying the same thing. Over and over.

And oh how true! Over and over again, a shop’s page will have “Great stuff coming in” posts or “New markdowns taken!” While such commercial appeals are welcome, they don’t often build loyalty to your consignment, thrift or resale shop… the kind of loyalty that will have people thinking of your shop first, before they wander over to the mall.

Well, here’s a strategy that WILL build loyalty, one that works better than monthly Girls’ Night Out events and is easier, cheaper, and more consistent. A group page created by your business will

make your shop stand out from the Sea of Sameness

that consumers grow weary of in consignment and resale shopping today.

Starting a group page for your shop’s clientele is a great strategy to improve your business. This author’s #2 point, to add value to being a “regular” in your shop, is of course near and dear to my heart, but

I suspect #3 will be the real reason

you opt to put some time and effort into a shop FB group!

Read the article.

Read Full Post »

Donation Etiquette: An example to inspire you, from a non-profit thrift

Posted in Not-for-Profit Resale, Really good ideas, Shopkeeping talk, tagged , , , on June 25, 2013| 9 Comments »

Rung is a not-for-profit shop which operates with donated goods, and I think all resale shopkeepers can imagine (more…)

Read Full Post »

What is this thing called linking?

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on June 12, 2013| 2 Comments »

When a stranger looks for your business in a search engine, will they find you? Or will the first results be those of your competition?

How search engines decide who goes first is complicated (not to mention, in many ways, “secret”) and involves knowing a heck of a lot more than you as a shopkeeper care to learn. But there’s a simple, 5-minute way to help search engines find your web site.

Is there an easy, non-geeky way to improve your search-engine ranking? (more…)

Read Full Post »

« Newer Posts - Older Posts »