What with the fall season coming on strong, a lot of consignment and resale shops have been telling their FB and Twitter followers about their great boot selection. Plus, it seems like there’s a movement afoot (more…)
Posts Tagged ‘web’
Good ways to say things
Posted in Shopkeeping talk, tagged advertising, Twitter, web on October 15, 2011|
Why relying on Facebook alone will kill your business.
Posted in economics of resale, Shopkeeping talk, tagged advertising, web on October 11, 2011| 4 Comments »
On average, 7.9% of Facebook fans see fan page updates on a daily basis. Read this.
So if you’ve neglected other ways to promote your business and think FB will do it all for you, your advertising and marketing reach is nowhere near where you think it is.
That’s not to say you can’t use Facebook in some interesting ways to make your Facebook page more interesting and compelling to your readers. Here’s one:
One completely free way to reward and recognize fans is to showcase an individual fan on your Page. Social media consultant Sarah Evans of PR and new media consultancy Sevans Strategy suggests that you “select a fan of the week. Interview the individual, post it on the Page and encourage dialogue around the person, not your brand. You can reward people with this honor who frequently contribute to the page or are loyal customers.” Read the whole article.
Just don’t forget that your Facebook audience is not what you think it is and that Facebook should not be the mainstay of your marketing program.
Look like the Professional Resaler you are.
Posted in Shopkeeping talk, tagged advertising, blogging, daily operations, web, word of mouth on October 10, 2011|
You’re chatting with a customer,
or looking for some tips to put in your newsletter, or wondering what added value you can give to your clientele in your blog.
So you need some information that will make you look like the professional resale expert you are? There’s plenty on the Internet. Here’s a few:
- Spot removal’s always a useful topic! Find some “insider tips” to share with your clientele at FabricLink The Educational Resource for Fabrics, Home Apparel, Furnishings and Care
- Or maybe refining your understanding of fabrics would be helpful. The site’s angled towards fabrics as used in menswear, but hey, camel’s-hair is unisex, isn’t it? ExecStyle
- Find more tips throughout the Internet, or save time and sifting through unhelpful hints by ordering…
Tips for your Customers
Over 215 resale-focused family, kids, beauty, household decor, kitchen, seasonal & holiday tips. Use in your newsletter, as stuffers and handouts, on your computer-generated receipts and clothes lists, in your consignor check letter. Put a tip in each dressing room each week. Post your favorites on your community bulletin board. Use them in conversation.
The possibilities are endless!
Give customers something extra to get increased word-of-mouth!
There go the diamonds, down the drain.
Posted in Shopkeeping talk, tagged social networking, web on October 5, 2011| 2 Comments »
Have you ever thrown away a precious gift? Say, like the diamonds your great-aunt gave you?
Or a question like this on your Facebook page?
“What kind of furniture do you have in your store now? My boyfriend is moving to the area and is in need of stuff for an apartment.”
My goodness, what a wonderful question to have posted on your page. Imagine how you could answer it. With a list of the merchandise you have in the shop, from sofa to bedside tables, dishes to pots and pans. You could even mention that big old framed poster you despair of ever selling, the one of muscle cars from the 70’s.
Heck, you could even do a Facebook album, showing what the boyfriend could buy for his apartment, and showing the total savings.
A precious gift. Alas, however, the shopkeeper who was given this gift simply answered in generalities. “Are you looking for a specific item? We have tables, end tables, dishes, glassware, pictures, decor. I can not remember what we have. . .”
There go the diamonds, down the drain.
PS There’s no law says you can’t ask a buddy or your sister-in-law to post a leading question on YOUR Facebook page, is there? That would let you showcase some aspect of your consignment, resale, or thrift store. Questions like “What can I wear to the Admiral’s Ball?” “I have 5 kids, how can I keep the winter coat bill under $125?” “Tell me how to make over my coffee table decor before my snooty cousin comes to visit!”Tired of being a Mystery Man? Or a Man at all?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, Twitter, web on September 28, 2011|
Take a look at the right column here. See the “Readers Comment” section? A lot of consignment, resale and thrift shopkeeper viewers appear to be, well, rather (more…)
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