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Posts Tagged ‘web’

They aren’t paying attention, Part #2

Posted in Shopkeeping talk, tagged , , , on March 30, 2011| 5 Comments »

They aren’t paying attention, Part #1, talks about quick little messages to your clientele that go right over their They aren't paying attention to your consignment or resale message.heads or through their minds with no lasting impression of your business.

Go ahead, read that first. I’ll wait….

Oh, you’re back? Do I have your attention? Okay…

They aren’t paying attention Part 2: Make sure they know who you ARE.

Many broadcast emails I receive (more…)

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Social Media for Resale

Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged , , , on March 21, 2011| 12 Comments »

NHow social media can be used by the consignment, resale, thrift store industryARTS recently asked me: “What social media do you use?” It’s the first in a series of questions they are posing to the workshop presenters for Conference 2011, to introduce the speakers to association members. That’s an easy question to answer. But the bigger question I’d like to ponder is:

How do you, as a resaler, use the social media you spend so much time on?

So, (more…)

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What’s YOUR mood when you’re working your way through your in-box?

Posted in Shopkeeping talk, tagged , , on February 16, 2011| 7 Comments »

Don't want your email blown off? Learn to do it right at AuntieKate.wordpress.com

Don’t know about you, but when I open my email, my main mission is

Search and Destroy.

Yes indeed. My main goal while looking at my email is to get my in-box down to a manageable size. So, out goes:

  • The obscure. A subject line which doesn’t say much, for example Special Savings…versus what this emailer was REALLY offering which was Thursday, Friday and Saturday 30% off your purchase… which is MUCH more motivating, don’t you think?
  • The ones who can’t bother to telegraph their intent to me: what would possibly make me intrigued enough to open Something we think you’ll “Like”? To be quite blunt, what YOU think…doesn’t interest me. Remember the WIIFM! How about…You asked for it, We Heard!
  • The boring. Ho hum so what, 50% sale extended thru Sat? I mean, all that tells me is that the sending business is DESPERATE…and goodness knows, I am not so pitiful that I have to shop at a desperate shop, do I? How about…The Sale for Busy Folk?
  • Stuff that doesn’t tell me anything I find useful today. If an email subject line focuses solely on a topic of interest to only a segment of your shoppers, expect the non-targeted to ignore it. New M&D in doesn’t interest those who don’t want M&D (and those who don’t know what M&D is) How about… New M&D and Great Books Too! which offers a wider interest?

Email is not a medium to wax eloquent in.

Say it fast, say it plain, say it so it will either be memorable or so intriguing that the recipient will come back to it. Your goal is to have your recipients read your email. Second best, to have them save it for another, more leisurely day. Worst-case-scenario? You don’t want them to mark you as spam. So make your emails worth their attention.

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Deja Vuesday: How is your consignment or resale shop special?

Posted in Deja Vuesday, Shopkeeping talk, tagged , , on February 1, 2011|

After all, some Auntie Kate blog posts are, ahem, Too Good to be Threw!

A weekly feature for consignment, resale, and thrift shopkeepers. Visit a gently-used, recycled blog post. It’s even better the second time around. Because some info here on Auntie Kate is just Too Good to be Threw.

Are you hiding your brilliance under a bushel basket?

Or are you convinced (more…)

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Tell me, what are you doing in your consignment, resale, thrift shop?

Posted in Shopkeeping talk, tagged , , on January 25, 2011| 3 Comments »

Describe your consignment shop in 15 seconds.Seriously. What’s your elevator speech?

Cocktail-party attention grabber? Pithy statement to newspaper reporter? Definition of your business to local blogger? Sound bite for the evening news?

What is it, exactly, that you DO?

Sell old clothes? Deal in secondhand furniture?

How catchy is THAT?

How about (more…)

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