Posts Tagged ‘word of mouth’
What perks do your favorite customers get?
Posted in Shopkeeping talk, tagged customers, word of mouth on May 9, 2010| 3 Comments »
Consignment & Resale Shopkeepers losing faith in Twitter
Posted in Shopkeeping talk, tagged advertising, Twitter, word of mouth on April 13, 2010| 7 Comments »
My Tweet today is:
Now that you have their ear, say something in it.
Twitter DYING for #consignment / resale shopkeepers? Fewer than 15% of my following have tweeted this week so far. Have YOU?
Seems like everyone started to Tweet and then didn’t follow through.
Is it because (more…)
Can your Consignment or Resale Customers Win a Free Party?
Posted in Shopkeeping talk, tagged perceived value, promotions, social networking, word of mouth on March 8, 2010| 3 Comments »
Have you ever been in a cafe or deli where they have a big clear fish bowl where you can 
Drop Your Business Card for a Free Lunch!
You could do something similar…give away a free party!
They get (more…)
Are your coupons recyclable? If you’re consignment or resale, what else?
Posted in Shopkeeping talk, tagged coupons, customers, word of mouth on March 2, 2010| 3 Comments »
Let’s face it, in consignment and resale, we recycle everything from our merchandise to 2nd-time-around hangers, re-purposed fixtures, rescued pets (and a few re-purposed spouses.)
So what could be more natural than to recycle shop coupons? And how news-worth, word-of-mouth-worthy is this?
Here’s how I’d do it: Make them (more…)
Ring ring here is your future calling.
Posted in economics of resale, Shopkeeping talk, tagged advertising, profit, word of mouth on February 27, 2010| 6 Comments »
If a potential customer calls your shop when you aren’t open…what do they get?
I tried this, dialing shops across the country, just to see what impression a stranger or a regular would get if they happened to call outside of business hours.
Guess what? Ringy ringy. That’s it. No friendly (more…)
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