Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, word of mouth on December 6, 2009|
This is a beer coaster. Really. From Colonial Jewelers in Frederick MD.
After all, guys aren’t gonna bring up the subject of buying an engagement ring with their buddies without a little prompting. This gets a conversation started, in a place where potential customers congregate.
Consider it
Sometimes, ya gotta (more…)
Posted in Shopkeeping talk, tagged learn a lot, success, word of mouth on August 10, 2008| 3 Comments »
You can learn a lot just by looking. There’s ideas everywhere for your consignment, resale, or thrift shop. In fact, there’s so many good ideas out there, I carry a stack of index cards to write them down, and two cameras to capture them. Here’s my latest.
Susan, the smiling receptionist at my dentist’s, was amazed that I wanted to take this photo. But really…how many (more…)
Posted in Shopkeeping talk, tagged web, word of mouth on July 21, 2007| 4 Comments »
We talked about WIIFM a little while back. Well, recently, I ran across two most grievous examples on resale shop web sites of WII-FM not being on your playlist.
First example: At [name deleted], we have our own unique sense of style. We know what sells in our store. Please respect our right to accept items accordingly.
Well, kiss my grits, is my reaction to the attitude expressed in those few words. No way I am going to subject myself to that mentality. In fact, I wouldn’t even shop there.
Example from another site, this time in a FAQ: How does [name deleted] decide what to sell my clothing for? Answer: …we are aware of what is currently popular with our customers. We know the market and what is in demand and what is not.
Huh? Now, maybe I’m just sensitive, but doesn’t that smack of Don’t make me get out the flying monkeys ? As in, shut up and obey?
It’s NOT all about “we.” It’s about ME. Simple, simple rewordings of these would make the client feel more welcomed, more willing to participate…and less ready to do battle.
Or they could continue to we we we all the way home…or into bankruptcy court.
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 