Thinking about designing a commercial?
The most important points to remember:
Keep it upbeat and movin’:
This one’s got energy (edit: no longer available, just imagine it 🙂 )…but alas, you can’t tell what shop it is until the last 2 seconds. I can’t believe that a production company overlooked that “small” detail. A sharp client/shop owner would have realized that and sent the company back to the drawing board (err, video editing software!)
Design it for the audience you’re looking to reach.
Every teen wants to look like she’s ALMOST too cool to go to prom, right? This is a focused-audience commercial, and it would need to be broadcast where and when the particular audience is likely to see it. That includes, of course, including it in every variety of social, online media you can gather.
Commercials for other things, to inspire you:
40 cents a day has a serious message, but with no disrespect…50 bucks can get you half of this shoe/ the camisole beneath this lace blouse/ the thigh and shin of this pair of designer jeans….or it can get you this entire outfit at MyShop….
An oldie, I Buy at Alexander’s… great message that is so adaptable.
Camera operator photo from here.
Auntie Kate The Resale Expert 