In honor of International Resale Week (July 18-23),
we’ve started a new area here on Auntie Kate the Blog… it’s called Ask Auntie Kate, and you can see it if you click on the tab in our page header.
And today, you can try your hand at answering a sample email Auntie Kate received. Here’s the question:
Fall Promotion Idea: Need help
I’m working on a promotion we’ve never done before but could use some help with snappy title. The idea is to offer the NTY’s we end up with FREE as the fixin’s for customers to make their own fall scarecrows ( a handout would give them ideas/ways to make them).
Then if they bring in their scarecrow/or send in a pic (which? suggestions?) – judges will pick the top three and they’ll win GC’s. Thought it was different, something new to do with all the NTY’s we end up with, maybe get some cool, free, no-effort decorations for the shops etc.
What do y’all think? Any ideas for a snappy title? Any help appreciated. (signed, Tweva)
What would you answer? Put on the Auntie Kate hat and go to town!
The best answers will be posted on the Auntie Kate page for posterity.
Auntie Kate The Resale Expert 
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What about “Scarecrow Stampede”
The Best Dressed Scarecrows Come to (Store Name.) This is a variation/plagiarism of Kate’s coloring page, so you will need her permission to use it and of course give her credit for it. If she chooses not to share her creativity, Scarecrows Resale Style may be an alternative. It would be a lot more fun to have them bring in their scarecrows, but pictures on a bulletin board would also work and take up less store space. Involve your customers by letting them vote!