Auntie Kate The Resale Expert

Obviously, this is not the photo that goes with the real-life example I’m talking about. But it’s pretty, isn’t it?

Nice, colorful photo of a consignment shop’s wall display posted on the shop’s Facebook page with this message:

“Great summer tops — at  [name of shop deleted]”

Almost immediately, this exchange took place:

• [FB fan, name deleted] Where ?
• [shop replies] Where what?
• [fan] I don’t see on my phone what store this is or where it is located. Thank you.

And the shop replied, politely, with the shop name again (notice that it was also in the original post.)

Now, admittedly, that fan with a phone was being a bit dense. But the shopkeeper could have helped out a little, with the simple addition of the shop name and/or address, URL, phone,

in the photo itself.

Add text to your photos. Too busy, you say, to alter the quick shot you took? To make your photos worth the electrons they’re printed on? Well, then, include a sign in your photo that has your shop name on it. Do something to make the effort you took to take the photo and post it, worth it.

Side benefit: The more they see your shop name, the less likely they are to send their friends to the wrong shop… ’cause they don’t remember your name.

Lesson learned: Leave nothing to chance. Or, they aren’t paying attention. (And there’s a Part 2 to this blog topic, ’cause it’s Important.) Or Let your merchandise speak for itself.