An excerpt from How to Switch Seasons Easily & Profitably PLUS Pakaways: More Freedom, More Profit , a Too Good to be Threw Product for the Professional Resaler in PDF form, available in the TGtbT.com Shop:
Getting the New Season’s Goods in, IN Good Time!
The trick, if you’re a consignment shop, is getting the new season goods in at the beginning of the season. Consignors don’t think of their items on the same timetable as retail sells them, so you will have to
use every marketing tool you have to be able to switch seasons profitably.
All of the below applies to buy-outright shops, and even to donation-only shops, assuming of course that you have kept contact information for your suppliers.
• Have you designed a postcard to consignors, stating the consignor BENEFIT of getting their items in NOW? This type of postcard can be readied for mailing during any slow selling periods and simply put aside until the right time to send them out.
• Is there a line on your consignor receipt/ clothes list re when to bring fall in?
• And why it’ll make them more $$ to bring it in at the BEGINNING of the season instead of later? . . .
Get more tips in the PDQ, a PDF file you get Pretty Darn Quick from Kate in your email!
[…] Using marketing to jump-start your fall season. […]
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