Posted in economics of resale, Shopkeeping talk, tagged competition, resale shopkeeping, small business, starting a consignment shop, success on January 12, 2015|
If your business relies on a steady influx of underloved possessions from consumers…
in a bricks-&-mortar location or online only, what do you anticipate the “death of malls” will do for your business?
Lazarus, long gone now, was the anchor store in the two Columbus OH malls where I began my learning curve as a retailer.
Premature obituaries for the shopping mall have been appearing since the late 1990s, but the reality today is
Posted in Shopkeeping talk, Slices of (my) life, tagged resale shopkeeping on January 11, 2015|
Get started now on a “perpetual diary” like this… make an (more…)
Posted in Shopkeeping talk, tagged advertising, profit, promotions, resale shopkeeping, success, web on January 5, 2015|
I’m not a graphic designer… just wanted to show you a few creations I did online.
Using graphics to get quick messages across is the social media, online way to communicate… but perhaps you don’t feel you can do it? Trust me, you can. And in less time than it takes to post a boring picture, you can create one that looks professional and is memorable.
Make signs or add words to a photo… you can do it!
Try Canva’s Design School lessons. Much of what they teach is useable in any graphics program, not just theirs. Give yourself a half-hour every evening to complete a lesson, and soon, your pix will be worth, maybe,
Posted in Shopkeeping talk, tagged perceived value, resale shopkeeping, success on January 1, 2015| 2 Comments »
An article in The New York Times on “brand authenticity” has me thinking about consignment and resale shops and the Shop Local campaigns.
Here’s the ending quote on a discussion of what authenticity means to the consumer, and I think it sums up what we, as shopkeepers, could take more advantage of than we perhaps do:
What kind of story could YOU tell about your business? For example, the shop I founded will have its 40th anniversary in 2015, and here’s the building’s local history:
Now that’s something people would value: authenticity, time-honored, heritage… what is it about YOUR shop that would make potential clients feel that they’re dealing with, perhaps, an artisanal or traditional part of their local area? Participating in a time-honored “rite” of your community, affecting the well-being of your town?
Read The New York Times article.
How your shop can promote… locally… shopping local.
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