Feeds:
Posts
Comments

Archive for January, 2015

Always wanted to start a blog? Learn how, free, starting Monday

Posted in Really good ideas, Shopkeeping talk, tagged , , , on January 31, 2015| 4 Comments »

Judging by the number of copies of Blogging for Resale Shops I have sold, a lot of consignment, resale and thrift shopkeepers see the value in blogging to build their shop’s visibility, loyalty, and reputation. (If you’re on the fence on this issue, check out our free info here.)Free is my favorite price! Created by TGtbT.com The Premier Site for Professional Resalers

But maybe you’re still hesitant? Well, help’s (more…)

Read Full Post »

Teeny Tip: Advertising Specialty

Posted in Shopkeeping talk, Teeny Tips, tagged , , on January 29, 2015| 3 Comments »

150129 branderscom key ringKey rings make good advertising specialty items.

How many times have you (more…)

Read Full Post »

Deja Vuesday: The best ways to use Facebook

Posted in Deja Vuesday, Shopkeeping talk, tagged on January 27, 2015|

After all, some Auntie Kate blog posts are, ahem, Too Good to be Threw!Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

How much time do you spend on your consignment, resale or thrift shop Facebook page? Too much? Not enough?

Either way, chances are (more…)

Read Full Post »

Need some inspiration? Listen to your customers!

Posted in Shopkeeping talk, tagged on January 19, 2015| 1 Comment »

Listen to your consignment or resale customers if you need a good human interest story for your next press release, blog post, or shop e-newsletter content.

  • Did you outfit the entire party for a customer’s wedding… and the bride is 75?
  • Did an outfit from your shop win him a prize at a high-society masquerade?
  • Did that art-glass piece from your shop just “make” the foyer of last month’s Designer Showcase home?
  • Does a charity use your shop as a source for extra clothing for needy kids at their summer camp?
  • Did a consignor mention that she took her husband on their dream vacation with the proceeds from her consignment account?
Grab their Attention, a Too Good to be Threw Product for the Professional Resaler

More great ideas to grab the attention of the media are available in this Product for the Professional Resaler

Ask the customer who told you a unique story about how your shop impacted their life, or the charity that benefited from your donations, if you can use their name in a story. Most are delighted to see their name in print. Be sure to get your customer’s full name (spelled right!), email and phone number, so the paper can check the story and maybe even ask for a photo op!

Better yet: provide an irresistible photo with your press release… the more works that’s already done for media use, the more likely they will grab at it!

 

 

Read Full Post »

3 things you can do when there’s no customers.

Posted in Functional Friday, Shopkeeping talk, tagged , , , , on January 16, 2015| 1 Comment »

Empty store

No customers? No problem… Kate will keep you busy growing your business

Are customers and suppliers few and far between in your consignment or resale shop in January?

Rather than stare out the window and worry that everyone’s forgotten you (they haven’t; it’s just that, well, it’s January, after all), do a long-term improvement or three for your business. Some proven winners:

number 1Reimagine a piece of merchandise in your shop. It’ll freshen your outlook, as well as your shoppers’, during (more…)

Read Full Post »

Older Posts »