Using the news to polish your shop’s rep

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Using the news to polish your shop’s rep

October 28, 2015 by Auntie Kate of Too Good to be Threw

I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:

Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.

The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW.

Note also that this message is “signed” by their CEO. Do you sign your announcements by your title?

Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!

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Posted in economics of resale, Shopkeeping talk, Teeny Tips | Tagged advertising, Facebook, resale shopkeeping, selling, small business, web, word of mouth | Leave a Comment

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Auntie Kate The Resale Expert

Kate Holmes of TGtbT.com talks with consignment, resale & thrift shopkeepers about opening, running, & making their shop THRIVE!