WIIFM.
“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.
And a great example of how to put your WIIFM front and center, in your shop windows.
Pick up your child… again. Exercise… again. Enjoy life… again. Powerful motivations for finding out more about how they can help you, aren’t they?
What would YOUR windows say if you let them?
Lots of inspiration. Here’s an intro to WIIFM and lots more.
Auntie Kate The Resale Expert 
What great advice! Thank you, I think we have the framework for our next promotion!
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Terrific! Be sure to come back and tell us about your promotion when you get it set up!
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