A free video… (click the link to see. I mean, it’s free. It’s fun. It’s even easy. Maybe it’ll inspire you to make one too!)
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Archive for the ‘5- Minute Fixes’ Category
Brand your photos in one easy step.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, Facebook, resale shopkeeping, web on February 16, 2018| 3 Comments »
Okay, you’ve heard me rant preach discuss putting your shop’s name, tag, URL, whatever, in all your
Are your pictures silent?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, social networking, web on February 8, 2018|
Is mum the only word for your social media pix?
Are your pictures silent?
That is, do you take shots of your merchandise and that’s it, you just post them on all those social media channels you have so carefully constructed… without a WORD as to what we’re looking at, why we might possibly want it, indeed, what YOU were thinking to bother showing it to us?
Never post “silent” pictures. They are ineffective and worse, they’re annoying to your fans and followers. You’re interrupting them to get their attention, then giving them nothing for their time.
Worried that you’ll have nothing to say? (This is the weirdest thing about my resale friends… they always fret that there’s nothing to say when I ask them to caption a photo, write a blog post, be social in social media, but DANG! You can’t shut ’em up when they get together in person!)
Well, write this sentence out and tape it to your office wall, your laptop, heck, your forehead:
What’s so FAB (Features, Advantages, Benefits)?
What do I mean? You can use Features, Advantages, and/or Benefits to make your pictures sing! Like:
Features: “The industrial zipper on this lace blouse takes it from ho-hum “sweet” to SWEEET!”
Advantage: “Outfit your new office with this swivel chair and desk for $150 and save your new business startup budget hundreds of dollars on Day One!”
Benefit: Keep the kiddos warm this winter: Our selection of snowsuits and snow boots will have them playing outdoors for hours (ah, blessed silence…)”
See? When your thinking gets FAB, your social media gets results!
Simple, stunning… and tasty Valentine’s Day contest!
Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk on February 2, 2018| 2 Comments »
Cindy Valdez of MAM in Houston TX, shared this idea that she used last Valentine’s Day. On the NFP Facebook group, she said, to her fellow shopkeepers, (more…)
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