This display was for Halloween, showing of Stella McCartney handbags in London.
Cute, isn’t it? Certainly calls attention to the luxury handbags. What a shame, (more…)
Archive for the ‘5- Minute Fixes’ Category
Take a cute idea, and make it cuter
Posted in 5- Minute Fixes, Shopkeeping talk, tagged display on March 22, 2013| 3 Comments »
What $50 gets you resale-wise: Time to be re-using a creative idea!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, merchandising, web on March 18, 2013| 2 Comments »
Remember last fall, when some of the more marketing-minded consignment, resale, and thrift shops got together a “look”… or, in one case, THREE! looks… for under $50 and (more…)
Got nuttin’ to say? The cure.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, web on March 17, 2013| 6 Comments »
You want to send out an interesting email to your mail list. But you think you have nothing to say, or you simply can’t think (more…)
Bribing them to clean their closets on time.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged consignment, consignors, resale shopkeeping on March 7, 2013|
Getting in the new season’s consignments when your customers want to BUY it, rather than when your consignors want to clear it, is always a challenge.
See how one chain motivates their consignors… with a bigger cut and with some “reward money.”
Just my opinion, but don’t you need pricetags?
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged selling, web on February 23, 2013| 11 Comments »
Would you put merchandise on the sales floor without price tags? Then pretend not to hear when potential buyers ask how much something is?
So why would you spend an hour taking photos of things you want to sell, posting them one by one on your business page on Facebook, and then
annoy the bejeesus
out of those followers who actually are intrigued by this enough to type a comment on your photo, by not answering? Think they’ll say, Oh poor thing, she’s so busy. I’ll just go to her about page and find the phone number and call her.? Or perhaps you’re trying to motivate her to change out of her bunny slippers, brush her teeth, bundle up the kids, find the car keys, and make the trip to your shop just to see if the price will fit in her budget? Ain’t gonna happen.
Be aware. Marketing online doesn’t work that way. If a potential customer (or consignor, or donor, or seller) doesn’t have the answer at the click of a mouse, she’s off. Gone somewhere else on the Internet.
And your chance to please her, to be memorable, is lost.
So, just my opinion, but if you want to sell something to someone on her e-devise: Include prices.
And some sparkling prose wouldn’t hurt either. And maybe even your phone number.
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