Posted in 5- Minute Fixes, Shopkeeping talk, Slices of (my) life, Teeny Tips, tagged display on February 12, 2013| 8 Comments »
I found a little something in a vintage shop (remind me to go back with my camera… they do incredible vignettes) and a great shirt from a favorite designer in a womenswear shop across the road.
Then came my moment of shame. In the next consignment shop, just past (more…)
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, web on February 10, 2013|
Obviously, this is not the photo that goes with the real-life example I’m talking about. But it’s pretty, isn’t it?
Nice, colorful photo of a consignment shop’s wall display posted on the shop’s Facebook page with this message:
Almost immediately, this exchange took place:
And the shop replied, politely, with the shop name again (notice that it was also in the original post.)
Now, admittedly, that fan with a phone was being a bit dense. But the shopkeeper could have helped out a little, with the simple addition of the shop name and/or address, URL, phone,
Add text to your photos. Too busy, you say, to alter the quick shot you took? To make your photos worth the electrons they’re printed on? Well, then, include a sign in your photo that has your shop name on it. Do something to make the effort you took to take the photo and post it, worth it.
Lesson learned: Leave nothing to chance. Or, they aren’t paying attention. (And there’s a Part 2 to this blog topic, ’cause it’s Important.) Or Let your merchandise speak for itself.
Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged consignors, customers, holidays, Thrift on February 9, 2013|
Why not make marketing use of Valentine’s Day… by asking your clientele towrite a love letter to your consignment, resale or thrift shop?
* The tactile way: Hands-on is most appropriate for Valentines, don’t you think? Provide your customers with paper and pencil, and on the bottom of the provided paper, add a little line re “Optional: Name______________ if you will allow us to use this in our marketing for MyShop”
* The social media way: Provide them with a card listing the various sites on which they can review your shop online. Expect a low rate of results on this… very few people will be motivated to save the card, and actually go to those sites. But it’s worth printing up some cards which basically costs only a few bucks.
Either way, make your request attractive and appealing: Give the “tactile” folks the heart-embossed pencil to keep, give the “social media” folks the card tied with curly ribbon to a baggie of candy hearts.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged accessories, display on February 4, 2013|
This Pinterest picture is apparently (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, web on January 31, 2013| 4 Comments »
That simple question is one that, if answered, will really (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 