Archive for the ‘5- Minute Fixes’ Category
Do they get your Facebook Group notifications?
Posted in 5- Minute Fixes, Functional Friday, Shopkeeping talk, tagged Facebook, resale shopkeeping, small business, web on November 17, 2017|
Bummer, right? No matter how cute and interesting and vital your page is, very few of those who follow you will ever be offered the choice to read it. Is there a solution? YES. (Well, MAYBE. Read on…) (more…)
Don’t miss a trick.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, competition, resale shopkeeping, web on October 8, 2017| 1 Comment »
Here’s a social media trick that takes 5 minutes and will increase the awareness of your Facebook business page. And that your competitors probably have overlooked.
Add a (more…)
Thanks… a million!
Posted in 5- Minute Fixes, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged customers, resale shopkeeping, success on September 14, 2017| 1 Comment »
I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.
In response to that column, Kerri asked a good question:
I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!
My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)
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