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Archive for the ‘economics of resale’ Category
A reason to resale shop every Saturday.
Posted in economics of resale, Shopkeeping talk, tagged advertising, consignment, consignors, HowToConsign.com, profit, selling, shop local on July 26, 2013| 3 Comments »
Christmas in July: Plan now to profit later
Posted in economics of resale, Shopkeeping talk, tagged holidays, Products for the Professional Resaler, profit, word of mouth on July 24, 2013|
You could even create your holiday window display now, while you still have some free time in your shop.
Before your consignment, resale or thrift shop gets snowed under with the fall incoming and outgoing, take a few days to prep your shop’s plans for the holiday season.
It could be as simple as getting (more…)
Biting the bullet: Really, shopkeeper?
Posted in economics of resale, Not-for-Profit Resale, Shopkeeping talk, tagged daily operations, small business, starting a consignment shop on July 16, 2013| 1 Comment »
To “bite the bullet” is to endure a painful or otherwise unpleasant situation that is seen as unavoidable, or to accept something difficult and try to live with it. Another definition: Accept the inevitable impending hardship and endure the resulting pain with fortitude.
I heard (that is, read on social media, which is kinda the same thing) a consignment or resale shopkeeper say she’d bitten the bullet, referring to making a business plan. Really? Enduring the resulting pain with fortitude? How’s about
looking forward to a better, easier, more pleasant way
to run her business?
Another resale shop owner emailed me saying she’d “finally bit the bullet” and anted up the less than $1/week to have her shop listed with her peers on HowToConsign.com’s Resale Directory and Zoomable Map. Really, enduring a painful situation seen as unavoidable? I’m glad I’m “unavoidable” but if joining the resale community for less than two bits a day is painful, she must not have been paying attention to the 15 years or so that I’ve been using the Internet to spread the word about how to have a successful shop. Yikes.
Come on girls, let’s buck up! Doing what’s good for your business, so that you can do what’s good for yourself, your family, your finances and your community, should be
imbibing the champagne
(or nonalcoholic beverage of your choice.) After all, you deserve a toast for furthering the future of your shop…
Look for the celebration of your career, not the misery!
People WANT to be helpful. Give them the opportunity.
Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, tagged advertising, customers, web on July 12, 2013| 1 Comment »
Social media… especially in the resale industry… is all about sharing and communicating and being heard.
Here’s what one consignment shop did to give their followers an opportunity to be heard.
84 comments on a mid-April blog post… 84 more customers who felt more closely connected with the shop… at a cost of $100 worth of gift cards. Not to mention, I’m guessing at least a few of those 84, and even more of the Silent Majority, read through the comments several times out of curiosity and interest.
And the shop could now use these comments to make up a customer benefit brochure, a What Our Customers Do to Help the Environment, to hand out as a sales premium in the slower months, and of course to provide context for the main point of the handout which would be, of course,
ReSell/ RePlace, ReJoice!
the battle cry of our consumer-oriented marketing at HowToConsign.org! Pretty great use of their blog, don’t you think?
What opinion could you ask for, now or in the near future, that would enable your followers to interact with you?
Why would a shopkeeper care about a consumer blog?
Posted in economics of resale, Shopkeeping talk, tagged HowToConsign.com, resale shopkeeping, web on July 10, 2013|
There’s a resale, thrift, consignment blog out there that you might wish to follow, even though I am sure you know 99% of the things on the blog.
Why? Because your (more…)
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