The statistics are endless: half of American women wear size 16 or above; the average dress size is 14; 45% of adult women are at least 30 pounds overweight.
So, are you getting your share of that business?
Whether your shop (more…)
Archive for the ‘Really good ideas’ Category
An expanding Market: Plus Sizes
Posted in Really good ideas, Shopkeeping talk, tagged consignors, customers, merchandising, resale shopkeeping, success on May 22, 2017|
Learn a Lot: Backsides count.
Posted in Really good ideas, Shopkeeping talk, tagged display, learn a lot, merchandising, resale shopkeeping on March 9, 2017|
I snapped this pic of the side window at Trader Joe’s. The only people who’d see this are those parked on that side of the building, like me.
But that doesn’t mean (more…)
It’s Oatmeal Month! and other assorted holidays…
Posted in Really good ideas, Shopkeeping talk, tagged advertising, blogging, customers, Facebook, promotions, resale shopkeeping, web on January 9, 2017| 2 Comments »
Who can resist the fact that January is Oatmeal Month?
The perfect month for something cozy.
And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)
You could give away packets of oatmeal, do a spectacular window of oatmeal-hued furnishings (complete with an accent of colorful oatmeal bowls all over!) or clothing, run ads saying that shopping resale’s like the blueberries/ raisins in your oatmeal… even just make up a little booklet of oatmeal recipes and remedies as a giveaway, branded with your shop name.
And if we can do all THAT just with oatmeal, imagine all the fun we’d have with other holidays.
Find some that tickle your taste buds and add them to your yearly promotional calendar:
- A nice list, all on one page, at Time and Date.
- Days of the Year has just that.
- For immediate gratification, check out Checkiday. (Tip: Click the red right-pointing arrow to find a little more lead time!)
- The Social Media Genie gives you a head’s-up a few weeks in advance.
- Bizarre, wacky, and unique holidays (their wording, not mine!)
Gifting Local: Buy your Shop a Gift or 2…
Posted in My Favorite Things, Really good ideas, Shopkeeping talk, tagged christmas, holidays, resale shopkeeping, success on November 22, 2016|
Are you like me? Whenever I go out gift shopping, I’m like
“One for you, one for me…”
Well, I’m here to tell you that’s okay. IF the “one for me” is actually “one for my shop.”
In fact, it’s SO okay by me, that i have a gift suggestion list just for professional resalers. I think any… or all… of these gifts will make for a much happier and more effective shop, so go ahead, stuff Santa’s sack! (more…)
You Can Learn a Lot by Looking: Window Decal
Posted in Really good ideas, Shopkeeping talk, tagged advertising, learn a lot, resale shopkeeping, starting a consignment shop, success on August 24, 2016|
You know how I’m always nagging you to make sure that pedestrians know whose window they’re looking at? If you’ve dithered over (more…)
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