Who’s your customer? Everyone?
What do they want from your resale shop? Everything?
Wrong.
Watch as (more…)
Archive for the ‘Shopkeeping talk’ Category
Branding: Concrete Examples via Maria Forleo
Posted in Shopkeeping talk, tagged competition, daily operations, resale shopkeeping on February 4, 2014|
Discounting is like a drug.
Posted in economics of resale, Shopkeeping talk, tagged markdowns, resale shopkeeping, small business on February 2, 2014| 22 Comments »
Agree? I do. His “recap” is what (more…)
Turn used jewelry into Valentine’s gifts!
Posted in Really good ideas, Shopkeeping talk, tagged display, holidays on February 1, 2014|
For a quick and easy (and inexpensive!) way to have a whole showcase full of gift suggestions in your consignment or resale shop, I didn’t have to hunt any further than this pin from a craft-show blog.
Using dollar-store note cards, wrapping paper for a “carpet” and maybe a few paper doilies here and there to act as “spotlights” on your best offerings, a full showcase with this display can be set up in an hour and show your shoppers that heirloom, vintage, nostalgic… (or even gasp bought-new-from wholesalers) jewelry makes a great gift for family and friends.
Selling the piece without sounding like you’re selling it
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, small business, Twitter, web on January 30, 2014|
If you struggle to come up with good copy for your consignment shop’s social media, web site, blog or media advertising, here’s a good article to read.
Although the post is written for craftspeople rather than resale shopkeepers, it’s got
5 Tips for Writing Better Product Copy.
If you have some tips or triumphs to add and share, we’d love to hear them in the comments!
5 minutes here, 5 there: pretty soon, you’re talking SIZZLE!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged daily operations, display, merchandising, resale shopkeeping, starting a consignment shop on January 28, 2014|
Does your consignment, resale or thrift shop sometimes overwhelm you with messiness?
Do you feel like you can never get your merchandise arranged in a shopper-friendly manner?
Then do what all the home organizers suggest: tackle things five minutes at a time.
Some real-life examples:
First, a nice fixture that has sold down (more…)
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Auntie Kate The Resale Expert 