You have to see the progression of this event and how the consignment shop owner is handling it in her social media. (more…)
Archive for the ‘Shopkeeping talk’ Category
Keeping your cool when there’s fire afoot.
Posted in Shopkeeping talk, Used Stuff in the News on August 17, 2013| 5 Comments »
It’s never too early for Halloween.
Posted in economics of resale, Shopkeeping talk, tagged advertising, Halloween, holidays, merchandising, resale shopkeeping, starting a consignment shop on August 16, 2013| 3 Comments »
Consignment, resale, and thrift shopkeepers are often AGHAST when the “real” stores start marketing Halloween in August.
But here’s the consumer news straight from the consumers’ mouths.
Getting MAJOR attention: My HowToConsign Pinterest posts here (and even my TGtbT Pinterest Board here) from regular folk. As is my aimed-at-shoppers free PDF at HowToConsign.com about costumes. You know what that means.
They are looking forward to Halloween!
Yes, in mid-August.
See why Halloween is THE most important holiday on the resale calendar. Ignore or delay at your own peril! (Sounds of ghostly cackling, off-stage.)
Make Halloween a major money-maker in your shop with this Product for the Professional Resaler. If this advice doesn’t raise your shop’s profile in your community year-round, I’ll eat my witch’s hat.
3 Ways your Customers Rule your Business… or should.
Posted in Shopkeeping talk, tagged customers, daily operations, profit, resale shopkeeping on August 15, 2013|
Veteran consignment, resale and thrift shopkeepers smile behind their hands when a customer says “Oh I have always wanted to be my own boss so I’ll open a resale shop.”
We know that resale retail is a business with (if you’re lucky) 10,000 bosses.
All of whom are calling you in for a performance review on an hourly basis.
And isn’t that wonderful?
Yes, it is. Because each and every one (well, except for the wackydoodles) (more…)
Want control over your shop’s web site?
Posted in Shopkeeping talk, tagged consignors, customers, small business, web on August 14, 2013| 2 Comments »

Would a simple blog work for your web site? Read the article below first, then click this pic for Kate’s thoughts
So you want a good-looking site for your consignment, resale, or thrift shop, but more than that, you want it to be easy to change. You have minimal to no interest in learning how to code, you just want to be able to make changes yourself, at 11 at night, right now, in your jammies, when you are doing your internet marketing.
As well you might!
How many shop web sites have you seen that say “Now accepting Spring” on August 1st, or which still (more…)
Community Events: Are you going about them all wrong?
Posted in Really good ideas, Shopkeeping talk, tagged promotions on August 12, 2013| 1 Comment »
Now that you’re (hopefully) mentally back at work after those dreadful J months, it’s time to start looking ahead to
community promotions around you. Maybe it’s the Pumpkin Festival or Beggars’ Night or Black Friday or Holiday Lights that your consignment, resale or thrift shop will be a part of.
Whatever the reason for a community event, chances are you’re looking at your participation all wrong. It’s not all about the money. In fact, it’s barely about the (immediate) money.
Read this article on community events and I guarantee, next time you’ll


