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Archive for the ‘Shopkeeping talk’ Category

Have a heart, times two. Perfect window for your consignment shop.

Posted in Shopkeeping talk, tagged , on January 24, 2013| 5 Comments »

People (smart, stylish, chic, thrifty) people love consignment, resale and thrift shops. Shopkeepers love simple, eye-catching window displays.

Everyone loves a lover.

Hence, our two easy Valentine’s Day windows. One, you can do in an hour. The other, takes some pre-planning, so hop to it! Click the pix to see the thinking behind these examples.

If your shop hasn’t been open very long, all you need is a paint brush and some red paint:

Source: 23hq.com via Kate on Pinterest

Source: 23hq.com via Kate on Pinterest

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On the other hand, if you have built a loyal cadre of regulars, all you need is a bunch of paper hearts that your customers can write on, with a few words about why they love your shop:

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And, a little bonus idea (on the theory that one must ALWAYS give their “customers”… that’s you, Dear Reader… more than they expect):

Source: etsy.com via Kate on Pinterest

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Adding interest… and gaining interest… in your consignment showcases

Posted in Shopkeeping talk, tagged , , on January 22, 2013|

Most resalers have at least one, if not more, glass showcases in their shops. Showcases are great because they, well because

they showcase merchandise.

But if you’re just using your cases as, basically, neat storage, you’re not making the dollars per square foot you could. Here’s some examples to get you thinking.

First up, the importance of DEPTH and DIRECTION are all-important. As the owner of the following graphic says,

Depth and Dimension: customers’ eyes struggle (more…)

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How a Complaint is Something to be Welcomed

Posted in Shopkeeping talk, tagged , , on January 21, 2013| 8 Comments »

 Consignment complaining: a way to growThe paradox of a complaint is that is an attempt by your customer to (more…)

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Slow by you? Why not interview your customers?

Posted in Shopkeeping talk, tagged , , , on January 20, 2013| 1 Comment »

Consignment shoppers love to talkSome people call it “taking a survey.” Some call it interviewing your consignment, thrift or resale shop customers. Since it’s (more…)

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Make Facebook work better for your consignment, resale, or thrift shop

Posted in Shopkeeping talk, tagged , , on January 17, 2013| 2 Comments »

Don't post every single pic from your consignment shop

Here’s a tip from Kate: Don’t post every picture you took to your FB albums. Select a few that show your items to the best advantage.

Interested in becoming better at Facebook?

There’s a LOT of info out there on the web, and you could be investing a lot of time (some consignment and resale shopkeepers tell me they spend more than 3 hours a DAY tweaking their Facebook pages!) without the return on investment you would like.

Here’s some time-wise help that (more…)

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