Well, it’s springtime and I’m cleaning out the TGtbT.com web site. I ran across a page probably none of you have seen… or at least, (more…)
Archive for the ‘Shopkeeping talk’ Category
What consignment, resale, thrift shopkeepers thought…
Posted in Kate's Must-Sees, Shopkeeping talk, tagged resale shopkeeping, small business on April 15, 2012| 5 Comments »
You aren’t making your own resale bad luck are you?
Posted in Shopkeeping talk on April 13, 2012|
It’s Friday the 13th. Hope you’re not superstitious. And that (more…)
Writing Thank-you Notes: You CAN Do It!
Posted in Shopkeeping talk on April 11, 2012| 6 Comments »
It’s the easiest, cheaper, most time-effective way to build loyalty in your consignors, sellers, donors and customers. Write thank-you notes. Several a day. Every day. Nothing beats a handwritten personalized note from a merchant for advertising, and for building loyalty, repeat visits and astounding word of mouth.
But it’s also the most widely-ignored advice I have ever had the pleasure of offering.
I finally figured out why.
‘Cause it’s (more…)
Deja Vuesday: Mudflap Moments and a 1968 Volvo.
Posted in Deja Vuesday, Shopkeeping talk, tagged resale shopkeeping, small business on April 10, 2012|
Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com
Deja Vuesday
where you can visit a gently-used blog post in case you missed it the first time. It’s even better the second time around.
Well, are you tired yet (more…)
Are you a practicing UPOD resaler?
Posted in 5- Minute Fixes, Shopkeeping talk, tagged perceived value, resale shopkeeping, small business on April 9, 2012| 1 Comment »
Under-promise and over-deliver. UPOD. You’ve heard that before.
The idea behind UPOD is that people are most favorably influenced by great service they don’t expect, rather than great service they do expect. (Emphasis mine.)
Now that’s the secret to great word of mouth. Without stressing yourself or your staff out.
It’s so simple you’ll smack your forehead and shout Boy Howdy.
Just, surprise them. Treat them to those coasters or bangles or whatever they’re debating they want to add to their purchase. Have a cold bottle of water ready to offer that thirsty customer. Hand out store money for their next visit. Offer to snap him in that suit so he can ask his mother-in-law in Topeka if it’s suitable. Grab a pair of neutral slides so she can see how the dress will look when she’s not wearing sneakers.
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