Word of mouth is everything, right? You do everything you can to get it: spectacular customer service, memorable 
display windows, imaginative and effective promotional events, awesome ads. You Facebook and tweet and blog until (more…)
Archive for the ‘Shopkeeping talk’ Category
Are your staffers your Brand Ambassadors?
Posted in Shopkeeping talk, tagged advertising, employees, promotions, word of mouth on August 8, 2011|
Don’t you sometimes wish…
Posted in quotations of use, Shopkeeping talk on August 6, 2011|
Don’t you sometimes wish that more people followed Mae West’s advice?
I like my clothes tight enough to show I’m a woman, but loose enough to show I’m a lady.
Sky Hook. Just what your consignment or resale shop (probably) needs.
Posted in Shopkeeping talk on August 5, 2011| 7 Comments »
If your shop runs true to form in the resale industry, it probably doesn’t have nearly as many hooks as it needs, especially those temporary places for items sold, items being returned, items being discussed need. Wall space is all used up; there isn’t enough space at your counter for a clothes tree, so you end up putting those things on hangers flat down on the counter. Thereby knocking over the pencil cup, getting ball-point pen on that lovely silk dress, and/or snagging the adorable vintage mohair sweater.
What you need is (more…)
What, is, truly, customer service?
Posted in Shopkeeping talk, tagged customers, small business on August 5, 2011| 1 Comment »
Is it understanding them? Treating strangers well? Over-delivering?… well yes, but (more…)
Who shops better… someone with a 20% coupon, or someone with a friend?
Posted in Shopkeeping talk, tagged promotions, small business on August 4, 2011| 8 Comments »
Good question, huh?
Who do you think is more likely to buy a lot in your shop, a person you’ve sent a 20% off anything coupon, or a shopper (more…)
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