If you want to address this issue through your consignment, resale, or thrift shop, it’s crunch time to start planning. How can you increase awareness, raise the visibility of the cause and your shop, and serve your clientele all at the same time?
Archive for the ‘Shopkeeping talk’ Category
October is Breast Cancer Awareness Month
Posted in Shopkeeping talk, tagged resale shopkeeping, Thrift on August 19, 2010| 1 Comment »
Making more money in your consignment shop… or wasting time?
Posted in economics of resale, Shopkeeping talk, tagged employees, web on August 18, 2010| 10 Comments »
I had a great conversation with a consignment shop manager when she visited me at the NFP where I volunteer. She mentioned her frustration that some of her staff were
spending 20 minutes looking up the value of an incoming item on the Internet.
And that most often, the resulting decision, after (more…)
Deja Vuesday: Memo to all Thrift, Resale & Consignment Shops re Success
Posted in Deja Vuesday, Shopkeeping talk, tagged daily operations, Products for the Professional Resaler, sea of sameness on August 17, 2010| 1 Comment »
As the fall season selling time “heats” (you should pardon the word, and the current temperature in many places!), it’s easy to get enthusiastic about how traffic and sales are building.
But that doesn’t mean you should forget (more…)
Your Consignment / Resale Shop Wish List is WAY more important than you think.
Posted in Shopkeeping talk, tagged profit, promotions, web on August 16, 2010| 6 Comments »
We all (well, except for some very, very misguided shopkeepers and thrift store managers) know how wonderful maintaining and using a wish list, or a want list, is for our shops’ reputations.
We show our care and concern by “keeping an eye out” for special items our customers crave, we emphasize the personality of a local shop, we beat the big-box stores hands down…and we get to collect contact info too!
Wish lists are wonderful. It helps you sell (you have a ready-made customer, perhaps), it helps you price (just HOW many people want a Bottega Veneta bag?) and it pleases a customer at the same time. Even if all you can do is contact her saying No Bottega Venetas in this week…but there’s a spectacular soft Gucci clutch in caramel I think you’d like, you show your concern and probably nudge her into visiting and into giving your shop great word of mouth.
As important as these aspects of Wish Lists are, there’s another, (more…)
You got a logo…so use it!
Posted in Shopkeeping talk, tagged advertising, sea of sameness on August 15, 2010| 8 Comments »
A logo is designed to make your consignment or resale shop…even your thrift store…easily memorable.
So why not (more…)
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