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Archive for the ‘Shopkeeping talk’ Category

Step 4: Now that your resale shop is freshened up, let’s freshen up the till, shall we?

Posted in Shopkeeping talk, tagged , , on August 26, 2010| 2 Comments »

Here’s the pay off in Freshening up your shop, after you’ve managed Step 1 and Step 2 and Step 3.

Sell it!

Time to celebrate in your consignment shop!

Now that you've done all the work of stomping on the grapes, it's time to celebrate with a little bubbly and a whole lot of shoppers!

Once a new manager, new sales team, or new owner feels like there’s some significant upgrading of the consignment, thrift, or resale shop visible and working,

it’s time to sell the shop

… as in sell it to potential customers/ suppliers. This will involve not only advertising and social media outlets (you have been (more…)

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Step 3 in Freshening up your Resale, Thrift, Consignment Shop: Liven It Up

Posted in Shopkeeping talk, tagged , , on August 25, 2010| 2 Comments »

Here’s the fun part of Freshening up your shop, after you’ve managed Step 1 and Step 2.

You’ve cleaned up and spruced up so the shop looks, and operates, the way you have in mind. Now, you just have to give people a reason to visit, to enjoy, to talk about your shop and to motivate others to come see. You have to

Liven it up:

Some inexpensive, easy-to-do ideas for getting some excitement going and some new attention focusing on the shop:Amuse them with promotions in your consignment shop

It truly is not enough to simply be clean and attractive. To get the most traffic in your shop shopping and buying, you need to constantly promote it. Whether that’s advertising, social media, events or a combination of all of them (which is what I recommend!), it’s a major part of your job. Not just something to dream about, but something to carefully plan and execute and examine. You don’t think that word-of-mouth just happens, do you? Give them something to talk about. Liven it up!

Oh, there’s SO many ways to make your shop a true destination! Here’s Resale’s BEST Promos with 229 special ideas PLUS how to build the value of your promotion for weeks later!

How do YOU liven up your shops? Participate!Here’s Step 4: Freshening up the TILL.

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Step 2 to Freshen up a Consignment, Thrift, or Resale Shop: Spruce it up.

Posted in Shopkeeping talk, tagged , on August 24, 2010| 5 Comments »

Spruce up your consignment shop with these tipsSee Step 1 here.

Okay. Your next step, when tackling a big project like turning a shop around, after cleaning it up, is to

Spruce it up

Physically: We mentioned fixtures in passing in Step 1. But now’s the time to take a good hard look at the fixtures you’re using. I do believe that every resale shopkeeper is, at heart, a (more…)

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The 4 Steps to Freshen Up a Resale Shop.

Posted in Shopkeeping talk, Slices of (my) life, tagged on August 23, 2010| 9 Comments »

Recently, I’ve been observing an NFP whose board has decided that their resale store could do better. It’s been interesting to watch them trying to get a grasp on what to do, when, why, and most especially how. It’s a horrendously big job and of course, with not only staff, volunteers and management but board members too chiming in, everyone has a different priority and a different ax to grind and (remember, this is an NFP!) different stakes in the end results.

At the same time, a small historic museum association I’ve been a part of is trying to move forward and fulfill its educational mission. Again: Many ways to go, many areas that need work, and lots of territorial issues.

As a volunteer source of work and wisdom in both scenarios, I researched how to plan out the refreshing of any large, complex organization. I ran across a game plan a downtown merchants’ association used to revitalize their shopping district. I think this will help both groups. It consists of four steps which we’ll cover this week. I’m gonna look at it from a resale store perspective, since I doubt many of my readers have a history museum to worry about.

Okay. Step One, (more…)

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Tags = Sales. Does that make your consignment or resale shop a tag sale?

Posted in Shopkeeping talk, Weekend Warrior, tagged , on August 20, 2010| 1 Comment »

Another Weekend Warrior Idea.

This weekend, why not increase the value of your shop’s merchandise photos with a little craftiness?

We’ve talked about (more…)

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