You know what I mean. Men just don’t “care”… or see or even smell… as much when shopping. To them, it’s in, got what I need at a price I want to pay? and out. Women are more emotional about shopping.
Archive for the ‘Shopkeeping talk’ Category
So that’s why bait shops are a disgrace to retail.
Posted in Shopkeeping talk, tagged merchandising on July 28, 2010| 2 Comments »
Can you say that in consignment -ese, please?
Posted in Deja Vuesday, Shopkeeping talk on July 27, 2010|
Another Deja Vuesday rerun, in case you missed it first time around. (Yup, the whole concept of too good to be threw in blog form!)
Some consignment, thrift, resale shop owners feel that their business is so unique (more…)
What a delicious idea for a consignment / resale shopping event!
Posted in My Favorite Things, Shopkeeping talk, tagged home decor, kidswear, promotions, resale shopkeeping on July 26, 2010|
Everything goes better with chocolate. Who doesn’t like chocolate (well, my stepsister, but she’s weird. Doesn’t like pizza either. Note, STEPsister.)
Coming into fall with its luscious warm colors, what better fun promotional event than exactly that:
Everything goes better with chocolate.
Gather up all your (more…)
Commercials for consignment and resale shops
Posted in economics of resale, Shopkeeping talk, tagged advertising on July 25, 2010| 2 Comments »
Thinking about designing a commercial?
The most important points to remember:
Keep it upbeat and movin’:
This one’s got energy (edit: no longer available, just imagine it 🙂 )…but alas, you can’t tell what shop it is until the last 2 seconds. I can’t believe that a production company overlooked that “small” detail. A sharp client/shop owner would have realized that and sent the company back to the drawing board (err, video editing software!)
Design it for the audience you’re looking to reach.
Every teen wants to look like she’s ALMOST too cool to go to prom, right? This is a focused-audience commercial, and it would need to be broadcast where and when the particular audience is likely to see it. That includes, of course, including it in every variety of social, online media you can gather.
Commercials for other things, to inspire you:
40 cents a day has a serious message, but with no disrespect…50 bucks can get you half of this shoe/ the camisole beneath this lace blouse/ the thigh and shin of this pair of designer jeans….or it can get you this entire outfit at MyShop….
An oldie, I Buy at Alexander’s… great message that is so adaptable.
Camera operator photo from here.What to do with your resale shop clearance sale leftovers.
Posted in Shopkeeping talk on July 22, 2010|
Sick to death of looking at the tag-end (pardon the pun) of your summer clearance sale? Here’s what (more…)
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