Posted in Shopkeeping talk on September 26, 2017|
Pretty nostalgic shop door bell from peapodfabrics.com’s site.
I long for the days when a simple melodic bell attached to your consignment or resale shop door announced that
don’t you?
A thought: Don’t neglect those walking in your door for trying to compete in the online social media. Bird in the hand comes to mind….
Posted in Shopkeeping talk, tagged blogging, customers, Facebook, resale shopkeeping, web on September 21, 2017|
Just whip out that camera when a customer is tickled pink about her new purchase, ask if you can use her as a testimonial about how much fun shopping at your place is, and snap away!
Of course, if she’s camera shy, just tell her how much you love that she loves your shop, and let her go on her way, but if she’s willing:
Get a good shot of her, her purchase, your shop name, and write down a quick simple quote from her. Encourage her to watch for yourself, and tell her you “don’t mind” 🙂  if she shares it on her social media.
Add your shop info to the shot, and maybe even her endorsement.
Then use it. Today. And next month. And whenever you’d like to let your social media followers know that
Here’s an example…
Have your happy customer show off her purchase!
Get a shot in front of your shop for name/ place recognition.
Friends shopping together can do silly poses for you!
Posted in I've been meaning to tell you, Shopkeeping talk, tagged advertising, learn a lot, Products for the Professional Resaler, resale shopkeeping, starting a consignment shop, success, web on September 18, 2017| 2 Comments »
Well, in our Products for the Professional Resaler, of course. But there’s another source for great ideas you can adapt to your consignment, resale or thrift shop, and that’s (more…)
Posted in 5- Minute Fixes, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged customers, resale shopkeeping, success on September 14, 2017| 1 Comment »
I write a monthly column called Growing Your Business for the NARTS newsletter. One of them was about being a customer who should have gotten a thank-you note but who didn’t, and the not-so-good taste it left in my mouth.
In response to that column, Kerri asked a good question:
I have question for you Kate–how do we decide WHO to send a thank you to–whether it be a gift, a card, a gift card, etc? With an average of around 40-50 sales per day depending on the time of year, how do I decide who to write to? As you said, your purchase might not have been the biggest sale of the day, but it would still be nice to receive something. Any words of wisdom greatly appreciated–thanks!!
My thoughts on the ROI (Return On Investment) of thank-you notes follows. After all, we can’t write thank-you notes to everyone, so where will it (more…)
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, success, web, word of mouth on September 12, 2017| 2 Comments »
The shopkeeper wasn’t actually selling, as in “drop your email”… in fact, she wasn’t even mentioning prices of the goods she was selling, but rather showing us some really nice pieces.
I’m guessing she wanted  to spread the wordÂ
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 