WIIFM.
“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.
And a great example of how to put your WIIFM (more…)
Archive for the ‘Shopkeeping talk’ Category
Tell ’em WHY they should step in….
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, success on August 7, 2017| 2 Comments »
Kudos: Saying Goodbye.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged resale shopkeeping, small business, starting a consignment shop, word of mouth on August 3, 2017|
Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for
reinforcing the name of her shop
at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH
Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?”
Notice that the shop reinforces its name in the signage seen as customers leave the shop.
See more brilliant ideas from shops that have received a Kate’s Kudos.
Shop looking scanty?
Posted in Shopkeeping talk, tagged customers, daily operations, display, merchandising, resale shopkeeping on July 31, 2017|
In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking
“Are you going out of business?”
One solution is to remove racks from the sales floor, but that’s a pain and where will you store them and anyway (more…)
Selling via live video: Your E-Shopping Spree!
Posted in Shopkeeping talk, tagged advertising, Facebook, promotions, resale shopkeeping, selling, web on July 28, 2017| 6 Comments »
Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!
Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers see what a great and fun way it is to sell this way!
* Make sure we can hear you. More on this here.
* Don’t make your viewer seasick. Even the steadiest hand in your shop will quiver after a while. Use a tripod.
* Repeat repeat repeat. Item number? Price? Beginning and end of item presentation .
* Repeat HOW to buy and shop name as often as you can without being obnoxious (Even better: Create a backdrop for your “set” with this info. Or print up a poster for an easel next to the presenter.)
* Cue cards: If you are getting serious, make cue cards a third person can hold up off camera so the presenter doesn’t skip a great selling point. Like this maybe:
Burberry trench, size 6, $239, item #34
* Perfect neutral color “Biscuit”* Perfect 3/4 length: no catch in car door* Zip lining for 3 season* Signature plaid* Buckle belt or tie for casual flairBurberry trench, size 6, $239, item #34
Keep your naturalness and spontaneity. We trust a “real” person more than a rigid news-reader type presentation. But be aware that some folks will be hearing your name, location and how to participate for the first time even if it’s 10 minutes into your video, so speak clearly.
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Let folks know what’s coming up next time, and, if applicable, that there are a few items left from last live session, and tell them where they can see all your online offerings (better yet, have the URL on a card you can grab at the end of your video.) Sign off with a well-spoken reminder of who, where, when your shop is open! And of course a thank-you and a reminder that:
Thanks for watching MyShop’s live feed of this week’s E-Shopping Spree!Get first choice on our group at [URL]And remember, we have shown you a tiny fraction of the thousands of great items waiting for you at MyShop!
MyShop is located at […] and we’re open […]
Our next E-Shopping Spree will be on [day] [date] at [time] and we’ll be featuring [whatever!]So join MyShop at [URL] and grab that stunning item before someone else does!
Lots more questions, so I hope some of our pioneering peers will answer in the comments below. Linking to other social media? Bookkeeping tips? What sells best? Can I rerun a live video that evening? Can I create this video offline then run as a regular video? Hope that some of you will share your experiences for other resale shopkeepers below! Feel free to add your URL to your helpful comments so we can shop with you, too!
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