Look closely at this photo. Pretty good disguise, huh?
This shop built a wall, creating much-needed storage space, without a carpenter and without cost. Simply by (more…)
Archive for the ‘Shopkeeping talk’ Category
Learn a Lot: Make your own stock room.
Posted in Shopkeeping talk, tagged learn a lot, merchandising, resale shopkeeping, small business on March 28, 2017| 2 Comments »
Aw shucks, thanks.
Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged customers, resale shopkeeping, success on March 21, 2017| 2 Comments »
It’s funny, how a simple email subject line can make you feel really, well, close to a company.
This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is
You have great taste!
And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.
They can see you but can they hear you?
Posted in Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, social networking, web on March 20, 2017| 1 Comment »
Creating short spur-of-the-moment videos with your smartphone is a smart way to add interest to your social media.
You can give a short tour of the shop, show some new arrivals, explain how to consign/sell/donate, even run a Facebook contest with a simple video.
But if your videos
Perfect Reason Not to Open a Resale or Consignment Shop
Posted in Shopkeeping talk, Teeny Tips, tagged resale shopkeeping on March 16, 2017| 4 Comments »
Here’s a message I came across recently:
“[A]ll I want to do is stay home with my family. That’s the whole reason I’m giving this business thinga go. I just want to get to the point that I can hire someone and only have to be there a couple days a week myself.”
I didn’t even know how to reply to this remark. Except: It’s a lot easier and cheaper to, uh, just stay home with the family.
How to avoid getting into this situation yourself? Read and heed Too Good to be Threw Complete Operations Manual for Resale & Consignment Shops before you lease that space, buy that business, or tell all your friends to start saving their stuff.
Jewelry Up Close & Personal
Posted in Shopkeeping talk, tagged accessories, Facebook, resale shopkeeping, Twitter, web on March 13, 2017|
One of the most profitable things you can sell in your shop is jewelry. Why? Well, if you follow the advice in the Manual, the mark-up can be terrific; jewelry takes up little space so your dollars per square foot can reach into the thousands; and because, well because jewelry fits most everyone!
The secret to selling more jewelry? Show it on your social media. Which means taking pictures. Which means
taking really GOOD pictures.
Some tips for getting (more…)
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Auntie Kate The Resale Expert 