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Archive for the ‘Shopkeeping talk’ Category

Q: Is your consignment or resale shop smarter than Gap Inc?

Posted in Shopkeeping talk, tagged , , on January 29, 2016|

Q: Is your consignment or resale shop smarter than Gap Inc?

A: You betcha!

Your shop, as simple, local, one-person-run as it might be (or as multi-locationed, professionally-staffed, online-savvy as it might be!) would never drop the ball so badly (more…)

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Swipe File Alert: Make a Recipe Video for your consignment shop

Posted in Shopkeeping talk, tagged , , , on January 28, 2016|

Loved this parody of recipe videos on Facebook that I saw recently.TGtbT.com's swipe file video from August Oak Woodworks

August Oak Woodworks wrote:

This is something I came up with because my Facebook feed is constantly flooded with recipe videos and I thought this would be funny. Hope you enjoy.

The video is here.

(If that link doesn’t work for you, go to their Facebook page and scroll down to early December 2015. Facebook has issues.)

How could you use the recipe template (spritely music, few if any words, and crisp closeups) to get YOUR message across?

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Resalers {heart} Valentine’s Day

Posted in Shopkeeping talk, tagged , , , , on January 25, 2016|

Thank goodness February has Valentine’s Day in it…another resale-friendly holiday for your customers to celebrate with you!

After all, everyone {hearts} resale, right?

TGtbT.com has lots of ideas o make Valentine's Day a LOVE-ly selling day in your consignment or resale shop!

Decorate your shop inside and out. Need more window display ideas? Look no further than TGtbT.com’s Pinterest collection. This one will light up your heart, or maybe you’re more scrappy? Try this if you have no time to fuss and of course, this is a media-worthy event/ display if you are the go-all-out-for-my-business type.

Cupid Poop giveaway: make them laugh and get your shop talked about. Something they’ll NEVER get at those “new” stores.

Selling your merchandise for Valentine’s Day can be as easy as an All Wrapped Up & Ready to BOW! display or a charming way to showcase your jewelry

You could even, with a click of your computer’s “print” button, create perfect Valentine’s Day gifts out of something that just doesn’t sell.

Auntiekate.wordpress.com found this great PDF to fill those empty picture frames to turn them into perfect Valentine gifts!

Click to get to a free PDF designed for 8×10 frames. Print, fill those empty frames, price ’em to sell!

Save

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Countdown to Clearance

Posted in economics of resale, Shopkeeping talk, tagged , , , , on January 21, 2016|

Looking forward to clearing out your racks of winter items this month?

Clearance sales, bag sales, dollar racks (which of course don’t have to be ONE-dollar racks) and BOGO events are great. So’s this idea, which I’d use NOW, before your clearance gets going seriously.

I call it the (more…)

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10 Ways to keep your business as healthy as your HEART!

Posted in Shopkeeping talk, tagged , , , , on January 20, 2016|

How will your shop promote heart health and your biz too on National Wear Red Day?

It’s a worthy goal, educating women about heart disease. Red’s a flattering color to wear.  It’s a profitable item to sell. And it’s even a FUN way to reach out to your community. Here’s 10 promotional ideas from TGtbT.com and its Products for the Professional Resaler: National Wear Red Day is a natural for consignment & resale shops, says Kate Holmes of TGtbT.com

  • Put all red in your windows using the hashtag (below) as a banner sign. Use photos of your display in your social media.
  • Offer heart-shaped cookies with every purchase of anything red. (Freeze the extras for a Valentine’s Day giveaway… there’s  a REASON this day is in February LOL)
  • Fill your swing shop with red merchandise (even if that means red throw pillows and candlesticks!) Sign your area with the hashtag.
  • Everyone looks good in SOME shade of red. Blog about that! (Did you know there’s a whole blog just on red lipstick?)
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.
  • Advertise heavily that your shop will be giving customers wearing red and shopping on that day, a “heart-felt” (oh, do NOT get me started on heart puns here…) discount on their purchase… or offer that cookie, or maybe a box of candy hearts?
  • Facebook, Twitter, Instagram your little hearts out (pun intended.) Good graphic? Your entire staff wearing red, which would ideally be shot a week or two earlier. Make SURE your graphics include your shop name and info.
  • Gift with purchase? Mini-bottles of red nail polish or mini red lipsticks. Especially good for kidswear shops, who may not have a lot of red merchandise to sell… but whose customers are most likely to wear nail polish and lipstick (and care about heart health!)
  • Promote to alert your clientele that you will be making a donation to the American Heart Association, or your local heart institute/ clinic, with the purchase of anything red.
  • For a week before National Wear Red Day, have your staff wear red heart name badges to call attention to your one-day event/celebration/promotion.

BTW, the hashtag is #GoRedWearRed. Use it on Twitter and Instagram to get noticed!

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