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Archive for the ‘Shopkeeping talk’ Category

What better symbol for resale… than a St. Patrick’s pot of gold?

Posted in Shopkeeping talk, tagged , , on February 28, 2019|

A rainbow (of color, style, sizes, brands) ending in a pot of gold (value, desire, fashion!)…

the symbol of good luck is synonymous with St. Patrick’s Day.

And of course, the treasure- seeking aspect is what (more…)

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Quiet Day in your Resale Shop?

Posted in Shopkeeping talk on February 26, 2019|

Slow times in your resale shop?

Don’t be bored… there’s so much to think about!

If you’re twiddling your thumbs and worrying about business, don’t.

There’s LOTS you can do on a slow day in the shop, and many of these suggestions will actually

make you MORE money than a busload of shoppers pulling up to your door in the next 5 minutes.

Pick your favorites from this list

  • Clean up your desktop On your computer, organize folders and files. Neaten your sales counter and acceptance area too. You’ll be amazed what you’ll find…. 
     
  • Plan social media posts Having a backlog of creative content is like money in the bank.
     
  • Write your “How to..” brochure, finally You know you need a “How to Consign with Us” or “Clean your Cluttered Closet for Cash” or “How your Underloved Items Help our Community’s Underprivileged” brochure/ webpage. Now you finally have the time to do it.
     
  • Create a presentation  Did you know you can make a slide show, about maybe your business history, your services or mission, and why folks should shop with you? Then upload it to SlideShare so you can link to it periodically from other social media channels. Ditto for videos and animation. Don’t know how to do this? Mr. Google is there waiting to be asked.

  • Check your website copy and social media “About” text Is everything up to date? Have you thought of better ways to say things since you wrote it?
     
  • Clear out your inbox If you’re like me, there’s stuff there you really don’t need, want, or use. Clean all those old emails out, and unsubscribe to any lists that you are no longer interested in.
     
  • Learn something new What better way to spend a slow day? YouTube is a treasure chest of interesting, quirky… and maybe even money-making ideas.
     
  • Write your Marketing Plan Effective promotions take time. Now you have time. Match made in Heaven.
    >> Download Resale’s BEST Promotions.<<
     
  • Brainstorm If it’s slow and staffers are just sitting around, turn on their creativity: have a brainstorming session. Talk about where you want your business to go, and ask for their thoughts on how to get it there.
     
  • Create In busier times, there’s no time to rearrange your sales floor, make a zany display, write fun signage. Today, there is.
     
  • Write thank you notes to clients A hand-written thank you is always an A-1 way to build your business. Write a dozen today, mail them at intervals if you’d rather. You never know what magic might happen when a customer feels appreciated.
     
  • Snap some great photos Use this time to really get those shots you’ve admired in other businesses. Try out some filters, stickers, whatever… and while you’re at it, try some different photo apps as well. Stockpile these for busy times.
     
  • “Spy” on your competitors Check out their online presence and note their strengths and weaknesses and use this intell to make your business better. (Tip: You can learn a lot from businesses similar to yours but in other towns, cities, states.) 
     
  • Catch up on your business research.  There’s blog posts to read, Pinterest visuals to be amazed by, fact sheets to mull over. Get a free education in success.
    .>>Here’s a list of Free Resale Resources.<<
     
  • Drop a note to influencers in the industry Send an email telling them how their wisdom has helped you. Ask how you can give them a testimonial, a thumbs-up, or a online review as your gift to them. Strengthening your connection to these people can lead to unexpected things.
     

Thanks to Byrosanna for inspiration.

Want more slow-day ideas? Kate’s got ’em… even that crafty one involving old mannequins.

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How to gain over 4000 Closed Facebook Group members in 11 months.

Posted in Kate's Must-Sees, Really good ideas, Shopkeeping talk, tagged , , , , on February 19, 2019|

I’m a member of a closed group that had some incredible customer testimonials and photos of their purchases… so I looked into what was going on. Contest? Not exactly...

The shop has 161,000 likes on its business page.

And over 4000 members in its closed group.

Here, I think, is why. On (more…)

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8 Tips to Make Networking WORK

Posted in Shopkeeping talk, tagged , , , on February 12, 2019|

The benefits of “knowing people” are very real, in personal and business settings. And that, really, is all that networking is: putting yourself out there, making contacts, working with others who have something in common with you. If you’re not comfortable reaching out to make strangers part of your network, here are eight ways to get started:

1- Keep this first and foremost in mind: you’re 

(more…)

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Misleading signs cost your business income

Posted in Shopkeeping talk, tagged , , , on February 7, 2019|

Oh no! Did you hear? Five Guys is going out of business!

 

Misleading signage can cost your resale or consignment shop serious money....

Careful how you word your signage…

Yes, that is exactly (more…)

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