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Archive for the ‘Shopkeeping talk’ Category

Get Them In and Keep Them Coming Back!

Posted in Shopkeeping talk, tagged on October 5, 2014|

Turning one-time customers into returning regularsWe love Halloween in the resale biz, because we see new faces coming in, looking for costumes.

New faces who normally wouldn’t even think of shopping secondhand.

It’s SO much fun to put your best foot forward and see these consumers converted right before your eyes by your professional, appealing selection and presentation of your merchandise, isn’t it?

But once is not enough.

You have to keep them coming back, and back, and back, until coming to see “what’s new at the used shop” is a every-week part of their lives.

We found a good “refresher” article on how to help this process along… the point that is especially pertinent to the resale business? That I see neglected by consignment, resale, and even thrift shopkeepers (yikes! imagine!) all the time?

Number

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Good consignment shop advice… from an indie singer/songwriter

Posted in Shopkeeping talk, tagged , on September 30, 2014|

I could really harmonize with this advise from a savvy singer and marketeer. She says

Katie Garibaldi on the importance of using your site and email

Click to learn about Katie Garibaldi

I’ve learned that online blogging is a great way to deliver your message to fans in a clear and concise manner. But with the ease of posting social network updates with a click of a button from our Smartphones, I think it’s easy for a lot of independent artists and businesses to get lazy and neglect two of the most important cornerstones of a company’s online promotional strategy: their official website and mailing list.

Her reasoning:

So keep posting regularly on your social networks, but be sure to step up your online presence with keeping your website and mailing list active. Your consistency with these two major tools will assuredly push your professional image and business brand up to new heights.

See Katie’s site and listen to her music.

Save

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Got 5 minutes? 115 ways to invest in your consignment or resale shop.

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on September 29, 2014| 9 Comments »

There are so many things we’d like to do to improve our resale or consignment or thrift shop, aren’t there.

Sometimes it can be overwhelming.

Overwhelming to the point of causing (more…)

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Learn from the Big Guys

Posted in economics of resale, Shopkeeping talk, Used Stuff in the News, tagged , , , on September 21, 2014| 2 Comments »

You’ve read the news. “X.com has garnered $Ymill for start up costs on online consignment shop.” “Venture capitalists drawn to online resale sites.”

And the GOOD part of all this for us, the B&M/ and maybe a bit online shop? They’re (more…)

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Creepy Coupons & Dastardly Discounts

Posted in economics of resale, Shopkeeping talk, tagged , , , , , on September 19, 2014| 4 Comments »

Consignment and resale and thrift shops love discounting… or rather, we are smart enough to know our customers love “outsmarting” us by “finding the deals” in our shops.

And using coupons is one more way we can help our customers feel smart. An X-dollar-off or a percentage off

coupon is a great way to let your shopper feel empowered

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