Posted in 5- Minute Fixes, Shopkeeping talk | Tagged accessories, display, resale shopkeeping | 3 Comments »
Love this simple and spare window display, and love the giant Continue Reading »
Posted in 5- Minute Fixes, Shopkeeping talk | Tagged display, resale shopkeeping |
Do you have, at your fingertips, the answers to some simple “how many? how much?” questions?
I’ve found that many consignment, resale, and thrift shopkeepers don’t. Well, most know the answer to #1… but Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged resale shopkeeping, small business, starting a consignment shop |
There’s profit sitting in your consignment, resale or thrift shop right now… in the most unlikely form. Unsaleable, unsold, even discarded items can make the merchandise you DO sell look so much better, that your profits can soar!
Use… and reuse, to increase the perceived value of your goods
For-sale, unsold, even unsaleable books make great risers in vignettes, displays and swing-shop tabletops. By varying heights and putting goods on a “pedestal”, you show that a simple statuette or vase could look wonderful in their decor. Same idea: costume jewelry as brooch on cocktail dress or clutch bag, silk flower pinned on straw hat.
(Photo courtesy of Ciao!)
How this works: Show merchandise in the context of customers’ dream lives to build its value to them. Tuck some flip flops and a pair of sunglasses into a straw beach bag, fill a playpen with stuffed toys, loop a bandanna in the strap of a coverall.
Use… and reuse, to increase sales
For-sale, or even not-good-enough-to-resell, tables, lamps, baskets and trays gather and present goods, leading to sales of items which might look forlorn on their own. Here’s an example:
Click for more ideas.
How this works: Props take a mundane resale shop into the realm of treasure chest.
Use… and reuse, to build multiple sales
Pile on not only your current merchandise, but even, perhaps, “saved” goods which didn’t sell before. For example, this great belt display on a mannequin needs LOTS of belts… the first layer of which could be some saved, not-so-great belts:
Click for more recycling = profit ideas
How this works: Showing a multitude of belts (or beads or candlesticks) all in one place makes your browsers crave more than one!
What are some ways you have used unsold or unsaleable goods to build your shop’s profits? Share with us in the comments!
Posted in economics of resale, Shopkeeping talk | Tagged merchandising, perceived value, profit | 2 Comments »
You’re creating a page on your consignment shop web site. Or adding a graphic to a Facebook post, or trying to illustrate a blog entry.
Where do you get an image that will motivate your viewers to read… and more importantly (since everyone can copy-&-paste just about anything)
when is it legal
to use? Here’s Continue Reading »
Posted in Shopkeeping talk | Tagged advertising, blogging, Facebook, resale shopkeeping, web | 1 Comment »
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