If you have a consignment, resale or thrift shop, or if you manage one, or if you DREAM of having such a shop, tell Santa Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged resale shopkeeping, small business, success |
If you have the sinking feeling that you’re sinking time into non-productive sites or computer games and (of course!) social media, maybe this program will Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged resale shopkeeping |
Some folks like the presents. For me, though, it’s all about the tree. Just think, people bring the forest inside (or Continue Reading »
Posted in Slices of (my) life | Tagged christmas, display, holidays | 2 Comments »
Maybe you should ask Santa for a video camera for Christmas, if you want to make your consignment, resale, or thrift shop
shine online.
Then all you have to do is find an eleven-year-old elf to help you edit and publish!
Some resources that will have you ready to produce videos for your business:
Vertical Response’s suggestions
No video camera? You can still (there’s a pun there) make a video!
How video is important not just online, but in your store
And some examples you can learn from, from our industry peers:
A video for a shop contest and a fun “10 tips” video
A collection of ideas Auntie Kate posted about videos
And even a nice, polite way to tell donors how to donate to a NFP thrift shop
Santa the Photog illustration from here.Posted in Not-for-Profit Resale, Shopkeeping talk | Tagged advertising, resale shopkeeping, small business, success, web |
Why not turn the tradition of year-in-review holiday letters, usually sent from one family to another, into
holiday greetings from your shop?
(click the graphic to see ALL the Holidays in Resale ideas on the TGtbT.com Pinterest Board)
You could use such a letter as:
- Your holiday greeting in direct mail (consignors, sellers, donors, customers, business neighbors)
- A month-long bag stuffer
- As the contents of your “take-one” baskets around the shop
- As your check enclosure in December and/or consignor check mailings
- A Get-To-Know-Us handout to new suppliers for at least the first 3 months of 2014!
Play around with the idea… wouldn’t it make your perceived business image a lot more local and friendly to your clientele?
Posted in Shopkeeping talk | Tagged advertising, christmas, holidays, resale shopkeeping, small business | 2 Comments »
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