Feeds:
Posts
Comments

Keep the kids happy while Mom shops

December 12, 2011 by Auntie Kate of Too Good to be Threw

Snowpeople come in all sizes at consignment, resale, and thrift storesLooking for something to keep little ones occupied, so their parents can shop in peace?

Or maybe you want to give the little ones something to take home?

You’re welcome to enjoy this all-winter-long HowToConsign.com coloring page and reproduce it to use in your shop, even if you have not chosen to be a Sponsor at HTC.

Please do not, however, remove the HTC branding on my gift to you. If you feel you don’t want to use the HTC PDF for whatever reason, simply find your own copyright-free coloring page graphic, save it, open up your word-processing program, resize and place, figure out a font and a saying, and create something similar to my creation for HowToConsign.com.

Posted in Shopkeeping talk | Tagged | 4 Comments »

Start Planning Better

December 11, 2011 by Auntie Kate of Too Good to be Threw

I like the 3 Ways to Start Planning Better for your Business ideas from a blogger on the SBA site.Listen to what they say about your consignment, resale, or thrift store

Especially Continue Reading »

Posted in Shopkeeping talk | Tagged , , | 5 Comments »

Don’t beg… beguile.

December 9, 2011 by Auntie Kate of Too Good to be Threw

I cringe, really cringe, when I see messages some consignment, thrift, and resale shopkeepers send out on their social marketing media.

“Shop Local.”  “Support Small Business.”Asking people to shop with you without giving them a reason doesn't work. It's begging.

Why? So what? Where’s the What’s in it for THEM? Why aren’t you letting them know the value to them? These messages (and feel free to disagree but you’d be wrong) are begging.

Don’t present your business as a beggar with empty hand outstretched.

Do you have any idea how many people walk past an outstretched hand without a thought, without leaving a coin or a dollar bill?

Well, neither do I, but I guarantee you the hot dog vendor in the next block, with his shiny aromatic cart telling folks

A wiener a day keeps the doctor awayOffering a good REASON to buy from your consignment, resale, or thrift shop

or Homemade Polish sausage, get it hot right now!

or even, simply, My hot dogs are not only local and organic and good for you, but an incredible value

…. makes a lot more than the beggar. Because he’s telling them WIIFM.

Give your reader, listener, viewer, potential customer a reason to do business with you. After all, your business is to exchange something of value for something of value.

Don’t beg. Beguile.

Save

Posted in Shopkeeping talk | Tagged , | 2 Comments »

Give ’em a photo op!

December 7, 2011 by Auntie Kate of Too Good to be Threw

If you’re having a special event, why not provide your attendees with a photo opportunity?

With everyone having a camera in their phone, and everyone having a Facebook page to post their photos on, it’s a natural way to get more Continue Reading »

Posted in Shopkeeping talk | Tagged , |

Deja Vuesday: Plan now for profits.

December 6, 2011 by Auntie Kate of Too Good to be Threw

After all, some Auntie Kate messages are, ahem, Too Good to be Threw!

Click the image for more Deja Vuesday posts that are too good to be threw from TGtbT.com

A Deja Vuesday post from the past which I think is even more pertinent this year. Click on the link to read.

When should your winter clearance sale start?

There’s good reason to think “now”.

So what is your planned timetable for your seasonal clearance… or are you waiting until a later date to even think about it?

Posted in Shopkeeping talk |

« Newer Posts - Older Posts »