People StyleWatch seems to be succeeding when other fashion magazines are struggling, and one of the reasons appears to be short captions and few complete sentences anywhere to be seen.
That’s what their …can we call them “readers”? let’s settle on “viewers”…want. “The few times we’ve done longer pieces, something on trying a trend that went on for two pages, it just didn’t resonate,” said the magazine’s editors.
“If we don’t have PowerPoints in class these days, students are going to rebel — they expect to have notes handed out to them, bullet points.”
“Attention spans are getting shorter.”
If two pages on a topic the reader, err viewer, is interested in is just not resonating…are your long jam-packed racks of jeans or dresses or tops doing it?
Or are your browsers looking for the bullet-point experience?
The very thing we as consignment or resale shopkeepers pride ourselves on, the variety we offer,
could loom in the eyes of a short-attention-span, 140-characters is all I want audience as badly as an indigestible chunk of a turgid novel does.
How to create bullet points out of your presentation? That’s what 2- and 4-way face-out racks do best:
Present a quick, easily-understood fashion story.
(Notice how my red paragraphs are bullet points? Doesn’t the emphasis make the remaining 150 words easier to digest?)
Image from Display Warehouse.
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