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Selling via live video: Your E-Shopping Spree!

July 28, 2017 by Auntie Kate of Too Good to be Threw

Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!

Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers see what a great and fun way it is to sell this way!

* Make sure we can hear you. More on this here.

* Don’t make your viewer seasick. Even the steadiest hand in your shop will quiver after a while. Use a tripod.

* Repeat repeat repeat. Item number? Price? Beginning and end of item presentation .
* Repeat HOW to buy and shop name as often as you can without being obnoxious (Even better: Create a backdrop for your “set” with this info. Or print up a poster for an easel next to the presenter.)
* Cue cards: If you are getting serious, make cue cards a third person can hold up off camera so the presenter doesn’t skip a great selling point. Like this maybe:
 Burberry trench, size 6, $239, item #34
* Perfect neutral color “Biscuit”
* Perfect 3/4 length: no catch in car door
* Zip lining for 3 season    
* Signature plaid
* Buckle belt or tie for casual flair
Burberry trench, size 6, $239, item #34
Keep your naturalness and spontaneity. We trust a “real” person more than a rigid news-reader type presentation. But be aware that some folks will be hearing your name, location and how to participate for the first time even if it’s 10 minutes into your video, so speak clearly.
 .
Let folks know what’s coming up next time, and, if applicable, that there are a few items left from last live session, and tell them where they can see all your online offerings (better yet, have the URL on a card you can grab at the end of your video.) Sign off with a well-spoken reminder of who, where, when your shop is open! And of course a thank-you and a reminder that:
Thanks for watching MyShop’s live feed of this week’s E-Shopping Spree!
Get first choice on our group at [URL]
And remember, we have shown you a tiny fraction of the thousands of great items waiting for you at MyShop!
MyShop is located at […] and we’re open […]
Our next E-Shopping Spree will be on [day] [date] at [time] and we’ll be featuring [whatever!]
So join MyShop at [URL] and grab that stunning item before someone else does!

 

Lots more questions, so I hope some of our pioneering peers will answer in the comments below. Linking to other social media? Bookkeeping tips? What sells best? Can I rerun a live video that evening? Can I create this video offline then run as a regular video? Hope that some of you will share your experiences for other resale shopkeepers below! Feel free to add your URL to your helpful comments so we can shop with you, too!

Posted in Shopkeeping talk | Tagged , , , , , | 6 Comments »

Kudos: Bag Sale on FIRE!!

July 25, 2017 by Auntie Kate of Too Good to be Threw

Now we all know that we need scads of traffic to make our bag sales work. And that means, we have to make SURE that those who follow us on social media will REMEMBER our upcoming sale.

And we hope to, also, get Continue Reading »

Posted in Kudos: Ideas to inspire!, Shopkeeping talk | Tagged , , , | 1 Comment »

What Do Your Customers Need to be Buying Now?

July 24, 2017 by Auntie Kate of Too Good to be Threw

The Ohio State Fair is starting this week. So, if your shop is within the geographical circle that’s likely to be planning to go, the main thought in your customers’ minds might be

What am I gonna wear?

Your consignment customers will be needing the perfect outfit for the fair!

and of course

I need it NOW!

Using the unspoken immediate needs or wants of potential shoppers means Continue Reading »

Posted in Shopkeeping talk | Tagged , , , , , , |

Kate’s Mailbox: Dibs on floor space to established consignors?

July 20, 2017 by Auntie Kate of Too Good to be Threw

Armloads of incoming consignments!An interesting approach from this consignment shop owner:

I received this near the end of July from someone who had a concern:

I had a lady who is not a consignor yet but said that she wants to become one and that she has a lot of [fill in whatever fall goods your shop could sell the heck out of.] She was very insistent on getting to bring her fall items in now. We would like to give our current consignors dibs on what floor space we have. We told her Continue Reading »

Posted in economics of resale, Mailbox: 1-on-1 Advice, Shopkeeping talk | Tagged , , , | 2 Comments »

Aisles vs. Isles: Resale Shop Layout.

July 19, 2017 by Auntie Kate of Too Good to be Threw

What do you think of when you think “aisles”?

Definition: A passage between shelves of goods. A longitudinal division of an interior area. A long narrow gap that people can walk along. “There is no sitting allowed in the aisle.”

In other words, some pretty Continue Reading »

Posted in Shopkeeping talk | Tagged , , | 3 Comments »

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