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Oh say can you see…an opportunity to get press coverage?

May 26, 2008 by Auntie Kate of Too Good to be Threw

Long may it waveLord & Taylor has an alert press agent. How do I know? This article. Go read, then come back.

A Star-Spangled Banner Yet Waves at Lord & Taylor

Oh good, you’re back. Is that not the PERFECT press release to send to their “local” paper ( just happens to be The New York Times!) for Memorial Day? Its odds of being used by the editorial staff are much higher on Memorial Day than, say, July 18 or March 3.

There’s a lesson for us consignment, thrift, and resale stores here, we of the DIY public relations: Time your stories to match a topic the editors will think their readers will be interested in.

BTW? Your next window of opportunity involving Continue Reading »

Posted in economics of resale, Shopkeeping talk |

I’ve been meaning to tell you, $4 a gallon-wise…

May 22, 2008 by Auntie Kate of Too Good to be Threw

 

Recently I’ve been mulling over the role of ATTITUDE in the resale industry, well any sort of retail, not just the secondhand division.

So many consignment shopkeepers just seem to dwell on the “latest bad news” that I have been throwing up my hands in frustration, knowing that Continue Reading »

Posted in economics of resale, I've been meaning to tell you | 4 Comments »

Does Resale make YOUR Heart Race?

May 18, 2008 by Auntie Kate of Too Good to be Threw

Resale, thrift, and consignment shops are my retail suppliers of choiceHowToConsign.com is my race track of choice!. I would no sooner go first to a “real” store before checking out the secondhand possibilities, than I would rip up 20-dollar bills.

And not really only for budgetary reasons. Sure, a major perk of latching onto others’ cast-off treasures is that my money gets me more (who wouldn’t rather Continue Reading »

Posted in Shopkeeping talk, Used Stuff in the News | 2 Comments »

The Most Valuable FREE Thing You’ll Ever Get

May 16, 2008 by Auntie Kate of Too Good to be Threw

Word of Mouth

What could be the most valuable free thing your consignment or resale business will ever get? Word-of-mouth. That unpaid, unsolicited recommendation from a satisfied, nay delighted, customer to a potential customer.

This info actually came to ME via word-of-mouth. Well, it was in an email (nothing says word-of-mouth must be actual speech!) , but it was a genuine woman-to-woman “hey, this is cool and I think you’ll be interested” comment. The initiator of the word-of-mouth has nothing to gain from her recommendation. She’s just being friendly…and the thing/shop/service/book/movie stood out in her experience enough that Continue Reading »

Posted in Shopkeeping talk |

Adaptive reuse Favorite Thing

May 12, 2008 by Auntie Kate of Too Good to be Threw

This is, according to the folks selling it, a tulle stand. Not that I knew tulle needed a stand, but whatShabby chic, and cheap as well! do I know?

All I know is that this would make a great display piece for a garment on a hanger, in a shop that’s shabby-chic-ish. And at less than $40 for half a dozen, sounds like a not-so-shabby price. And a LOT more interesting than a standard old boring hook stand.

The party/craft supply website, Save-on-Crafts, selling this has lots of exciting things to use in your shop. Monstera leaves anyone?

Posted in My Favorite Things | 3 Comments »

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