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Kudos: Get that Season Going FAST!

November 3, 2016 by Auntie Kate of Too Good to be Threw

How do YOU jump-start a new season in your shop?

Some shops do the slip-slide-into-season shuffle: as one season and its merchandise wane, the new season steps up and muscles its way onto the shelves and racks. That’s kinda the way we all shop, so it works.

Some shops have a lovely preview evening event every season wherethey present, for the first time, the beginnings of their new season. This can grow to be a coveted invitation sent out to a select group of customers.

Still others rely on the time-tested temptation trick: Just like Eve wasn’t supposed to eat from that apple tree, the shop has a sheet-shrouded rack of goodies, labeled DO NOT TOUCH! NEW SEASON GOODS COMING [date] to ratchet up the excitement for the upcoming season. That’s fun too.

But best by far, for shops whose branding fits into this mode, and who can fit a sale of this sort into their location, is this season-opener event from Mama Goose

Kudos to Mama Goose in Ithaca from Too Good to be Threw!

Although I’ve never had the pleasure of meeting Kelly Moreland in real life, she’s a fount of marketing messaging. Take some time and browse through her web presence, even if this specific idea is not something for your business.

And notice an additional kudo (kudick? What’s the singular of kudos?): Their FAQ on this blog post has ALL the info a shopper would need… which, coincidentally, is all the info you need to pattern your event on this proven shopper- and profit-pleaser at Mama Goose!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk | Tagged , , , |

A social media promo they’ll look forward to!

November 1, 2016 by Auntie Kate of Too Good to be Threw

Is your shop hip to all the goings-on in your community? The concerts, block parties, theater performances, festivals? Maintaining a calendar of such events is a great way to get folks visiting your web site, seeing your branding, feeling connected to your business. And a fun way to get them SHOPPING is called Continue Reading »

Posted in Shopkeeping talk | Tagged , , , , , , , |

Don’t P*** Them Off

October 28, 2016 by Auntie Kate of Too Good to be Threw

Lots of consignment and resale shops find Facebook posts like these very useful:

Today Only: All pants 25% off!

Flash Sale: 50% off all lamps today

BOGO: Buy a sweater, get a 2nd half off! Today only, hurry in!

and that’s great. But Continue Reading »

Posted in 5- Minute Fixes, Shopkeeping talk | Tagged , , , | 5 Comments »

Learn a Lot by Looking: When you’re Out of Stock

October 26, 2016 by Auntie Kate of Too Good to be Threw

Clever way Hallmark has of diverting the browser’s attention from something that is not available and helping them Continue Reading »

Posted in Shopkeeping talk | Tagged |

Need Facebook Interaction? Here’s How

October 20, 2016 by Auntie Kate of Too Good to be Threw

What kind of Facebook post will get people commenting and sharing?

What kind of Facebook post will get people commenting and sharing?

A question.

A question anyone can answer. Like this one, run by a food site. Last I looked, over 1100 people had chimed in. I mean, everyone wants to share a little anecdote from the past, right? Everyone had to eat things they hated and still hate, and everyone can chime in.

food-q-fb( In case you’re interested, my answer would have been lamb shanks. See, you’re thinking too, and you’d probably have commented on this if you saw it on your Facebook time line.)

Here’s one with over 11,000 shares and 14,000 comments!

Another good Facebook question that will get comments!

(Notice that this graphic has branding…)

Now, what could YOU post that would get mega-comments and shares?

I’d do something that at least kinda connects to the merchandise you sell. If you are a womenswear shop, it might be What was your favorite outfit when you were a kid? (Or if it’s prom time: What color was your prom dress? ) Sell kids’ stuff? Their favorite toy. If you sell home decor, you could ask What do you wish you could have kept from your family home, or What decorating rule from your parents do you still follow? 

So take a few moments and make a simple graphic with your question on it. If you’re a bit leery of whether your question is interesting enough to draw comments, print it out, post it at your sales desk and see how many customers read and verbally answer it!

Yes, it needs to be a graphic, not just a question in your post… you know how pictures draw the eye…

BTW: When you create your graphic for your question, add your shop info to it. No sense getting all that interaction without branding your business name, tag line, and so on. After all, all I remember from that first graphic is that the posting company had something to do with food.

In the comments, why not share a question you think would be most intriguing to YOUR fans and followers?

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Posted in Shopkeeping talk | Tagged , , , , | 1 Comment »

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