If you want to sell more, give your fans more ways to use what you’re selling.
Reimagine a piece of merchandise in your shop.
Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.
Document your transformation with how-to photos and post as a series on your blog, web site, social media.
Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”
Used to be, that was the day women could ask men to marry them. That charming (?) custom has fallen by the wayside, but still, 
Auntie Kate The Resale Expert 