Get started now on a “perpetual diary” like this… make an Continue Reading »
Posted in Shopkeeping talk, Slices of (my) life | Tagged resale shopkeeping |
I’m not a graphic designer… just wanted to show you a few creations I did online.
Always wanted to learn how to make incredible graphics for your resale, thrift or consignment shop… but didn’t know where to start?
Using graphics to get quick messages across is the social media, online way to communicate… but perhaps you don’t feel you can do it? Trust me, you can. And in less time than it takes to post a boring picture, you can create one that looks professional and is memorable.
Make signs or add words to a photo… you can do it!
Try Canva’s Design School lessons. Much of what they teach is useable in any graphics program, not just theirs. Give yourself a half-hour every evening to complete a lesson, and soon, your pix will be worth, maybe,
an extra thousand bucks in business!
Posted in Shopkeeping talk | Tagged advertising, profit, promotions, resale shopkeeping, success, web |
An article in The New York Times on “brand authenticity” has me thinking about consignment and resale shops and the Shop Local campaigns.
Here’s the ending quote on a discussion of what authenticity means to the consumer, and I think it sums up what we, as shopkeepers, could take more advantage of than we perhaps do:
“It’s storytelling,” Ms. Bédat says. “It’s people getting to feel that connection and wanting to be part of it.”
What kind of story could YOU tell about your business? For example, the shop I founded will have its 40th anniversary in 2015, and here’s the building’s local history:
Now that’s something people would value: authenticity, time-honored, heritage… what is it about YOUR shop that would make potential clients feel that they’re dealing with, perhaps, an artisanal or traditional part of their local area? Participating in a time-honored “rite” of your community, affecting the well-being of your town?
Are you telling YOUR authentic story?
Read The New York Times article.
Posted in Shopkeeping talk | Tagged perceived value, resale shopkeeping, success | 2 Comments »
It’s getting close to time for your clearance sale in your shop… as you plan, don’t forget that your windows are a major traffic builder! Some inspiration from Continue Reading »
Posted in economics of resale, Shopkeeping talk | Tagged profit, promotions, resale shopkeeping, seasonal sales, selling | 2 Comments »
Here’s some 5-year-old year-end advice for consignment, resale, and thrift shops that’s as Continue Reading »
Posted in Shopkeeping talk | Tagged resale shopkeeping, social networking, web |
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